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How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps uncover[...]

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

GDPR for B2B Marketers: Everything You Need to Know

Data is the lifeblood of B2B marketing, so when a new law shows up that affects the collection and storage of data, B2B marketers must take notice.

7 Ways to Fail at Content Marketing

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

7 Steps to Develop Engaging Content Ideas

One of the most common questions that B2B Content Marketing teams always ask is, “How do we come up with great content?”

4 Ways to Use Account-Based Marketing & Inbound Marketing Together

Let’s start off with a survey:

How to Rebrand without Losing Search Engine Ranking

When rebranding is done well—and not like Olive Garden’s new logo disaster—rebranding helps you reposition your company creatively for increased[...]

The 7 Biggest Benefits of B2B Content Marketing

Content marketing is one of the most successful marketing tactics for B2B companies. According to the Content Marketing Institute, 89% of B2B marketers[...]

5 B2B Content Writing Tips to Improve Conversions

The Content Marketing Institute has found that 89% of B2B companies are engaging in content marketing as a major part of their digital marketing[...]

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