The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers[...]
As online marketers, we are addicted to and obsessed with collecting leads.
We count how many come in (and pat ourselves on the back when they do), we[...]
Video killed the radio star. Will artificial intelligence copywriting kill the content writer?
AI is threatening many people’s jobs today and will do so[...]
These days, it seems like everyone is saying that Voice Search is the future of SEO.
And it’s not for naught…
As the most popular social network for B2B content marketers, LinkedIn is robust, filled with half a billion regular users (read: prospects), and[...]
People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]
“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]
Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps uncover[...]
Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]
Data is the lifeblood of B2B marketing, so when a new law shows up that affects the collection and storage of data, B2B marketers must take notice.
Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?
Content Marketing: everyone is doing it.
