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4 Steps Toward Building a Marketing Strategy That Suits Your Business

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

7 Key Elements of a Successful B2B Online Marketing Strategy

The B2B world is highly competitive. For those companies with a clearly documented online marketing strategy, success is much more attainable. But many[...]

Strategies for Using Emotion in B2B Content Marketing

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

How to Be the Tour Guide on the B2B Buyer Journey

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers[...]

Beyond a Lead Collection Obsession: How to Create a Sales and Marketing Alignment

As online marketers, we are addicted to and obsessed with collecting leads.

We count how many come in (and pat ourselves on the back when they do), we[...]

Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence copywriting kill the content writer?

AI is threatening many people’s jobs today and will do so[...]

4 Ways B2B Marketers Can Optimize for Voice Search

These days, it seems like everyone is saying that Voice Search is the future of SEO.

And it’s not for naught…

5 Tips for Generating B2B Leads Using LinkedIn

As the most popular social network for B2B content marketers, LinkedIn is robust, filled with half a billion regular users (read: prospects), and[...]

How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps uncover[...]

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

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