KeyScouts Blog

Getting prospects to notice your brand online is no small feat, especially with all the competition you have to contend with. No matter your industry,[...]

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

Early in 2017, Google rolled out a “mobile-first” version of its index, making the web a friendlier place for mobile device users and changing the SEO[...]

In any profession, it is recommended to look to those who have achieved great success — learn from them on how they achieved their goals and how to[...]

Landing pages are a fundamental part of your B2B online campaigns and should be optimized properly in order to see substantial conversions and minimize[...]

Running a B2B business requires a ton of research into your target market, but what about your competitors. For instance, do you know how each of your[...]

As a B2B marketer, you know that lead generation is at the heart of everything you do. You play a vital, fundamental role that your entire business[...]

Selling a product or service online—or even simply trying to get a visitor to land on your site to download an ebook—requires the use of what is known[...]

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]