KeyScouts Blog

It may not seem obvious right off the bat, but pricing pages play a crucial role in converting a website visitor into a customer.

In the real estate of the internet, being listed higher on Google’s Search Engine Results Page (SERPs) is like that million dollar beach house you have[...]

Thought leaders are those whose opinions shape their industry. They are the Richard Branson’s of aviation, the Mark Cuban’s of tech startups, and the[...]

When was the last time you heard about a B2B brand’s great new social media campaign?

You probably answered “never”, and that’s a pretty typical[...]

You probably already know that having a clearly documented marketing strategy is critical for success. But how can you tell if your strategy is truly[...]

Would you like to streamline your ad creation process, dramatically improve ad clicks, increase conversions, and lower your cost per click? Well,[...]

Getting prospects to notice your brand online is no small feat, especially with all the competition you have to contend with. No matter your industry,[...]

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

Early in 2017, Google rolled out a “mobile-first” version of its index, making the web a friendlier place for mobile device users and changing the SEO[...]