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KeyScouts Blog

4 Approaches to B2B Marketing Analytics

There is no one-size-fits-all approach to marketing analytics. Every company has to decide the best approach for their team based on the complexity of[...]

Marketing Attribution for B2B Marketers

Digital marketing is an endless fountain of opportunity. You can reach out to potential customers on social media or email or through Google[...]

12 Common B2B Marketing Analytics Mistakes to Avoid

Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]

B2B Marketing Analytics: How to Measure Your Blog's Performance

A blog is one of the most essential pieces of any content marketing strategy. It’s the basis for all of your content and how you address questions,[...]

The Benefits of Actionable Analytics in B2B Content Marketing

Content marketing is essential to your company’s success. It can help you reach new markets, drive customers down the sales funnel, and demonstrate[...]

The Ultimate Guide to B2B Marketing Analytics

Successful B2B marketing isn’t accomplished based on gut instinct or feelings. Even the most experienced marketers rely on more than just their[...]

Is Working with a HubSpot Partner Agency Right for You?

We’ve said it before, but we’ll say it again — your business needs marketing automation.  Based on research by Liana Technologies, if used correctly, [...]

B2B Lead Scoring Tips for Better MQLs & SQLs

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

KeyScouts Joins Clutch’s Research of Leading Digital Marketing Agencies in Israel

Social media and mobile platforms have brought businesses and clients in some industries closer than they have ever been before. But there is an[...]

“Smarketing”: Overcoming the Challenges of Achieving Sales & Marketing Alignment

It’s no secret that best business practices require your sales and marketing teams to be aligned. Alignment is essential if both sides want to meet[...]