KeyScouts Blog

The Best Tools For Collecting B2B Marketing ROI Data

When it comes to measuring your B2B marketing ROI, the last thing you want to rely on is an excel spreadsheet.

Sure, you can manually collect your[...]

How to Measure B2B Social Media ROI

Social media is a significant part of most B2B marketing budgets and strategies—in fact, about 20.9% of your budget according to the latest CMO Survey.[...]

How to Overcome the Challenges of Proving B2B Marketing ROI

Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]

3 Ways to Measure B2B Marketing ROI

It’s no secret that marketing is key to the success of B2B organizations. There’s just one problem, it can be very difficult to determine how valuable[...]

Think You Don’t Need to Hire a Marketing Agency?

Lately, it seems like every company is taking the plunge and hiring a marketing agency. It’s the “in” thing to do and many businesses claim it really[...]

Why Your Business Needs Guest Posting & How It's Different From PR

Let me start by making one thing very clear: Guest posting is not PR.

3 B2B Gamification Techniques to Use in Your Marketing Strategy

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

Can SEO Be Automated?

The question, "Can SEO be automated?" is one that many people wonder about. 

The short answer is: Yes, it can and there are many tools that are[...]

B2B SEO Tips for Small Businesses

Small and medium sized businesses (SMBs) should be no stranger to B2B SEO. They too, can benefit from the array of advantages that come with ranking[...]

3 Reasons You Need a B2B Omnichannel Experience

Omnichannel is the epitome of a customer-centric approach to marketing. It's all about thinking about the big picture when it comes to customer[...]