Archives

KeyScouts Blog

Backlinking for B2B SEO: How Necessary Is It?

When you’re looking for advice on how to improve your SEO, backlinks are sure to feature somewhere near the top. We’re constantly told that to get to[...]

Retargeting for B2B: How Can it Fit In With Your SEO Strategy

What happens when someone leaves your website?

How to Boost Engagement and Take Your SEO a Step Further

You can’t be successful with SEO without good levels of engagement. If people don’t find your website useful, then Google has no reason to rank you in[...]

Customer Journey Mapping and SEO

What steps do people take before they buy your product? It’s a simple question, but it could offer you clear insights into how you can improve your SEO.

B2B SEO Optimization - Taking Care of Core Web Vitals

SEO is constantly evolving. To stay on top of your B2B marketing you need to be aware of how the search engines (particularly Google) are adapting[...]

Are High Bounce Rates Holding Back Your SEO?

So much of modern SEO is about providing the right experience for your target audience. If you’ve got a high bounce rate, then it might be a sign that[...]

How Digital Marketing Uses Touchpoints to Boost B2B Sales

Are you maximizing every touchpoint you have with your customers?

Your “About Us” Isn’t Just Another Page

How do you feel when you meet up with someone you know nothing about? How about when you get your credit card out to buy something from a business you[...]

What’s Going to Make the Difference for Your SEO in 2021?

When it comes to SEO in 2021, it’s certainly not a case of out with the old and in with the new. You’ll be pleased to hear that the things that have[...]

Establishing Your Brand Voice in B2B Marketing

Why did the marketer get off the trampoline?

"