KeyScouts Blog

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How[...]

5 B2B Content Writing Tips to Improve Conversions

The Content Marketing Institute has found that 89% of B2B companies are engaging in content marketing as a major part of their digital marketing[...]

"Take a Load Off": 7 Tips to Faster Website Loading Speed

According to recent Aberdeen Group research, every one second delay in website loading speed decreases customer satisfaction by 16%, page views by 11%,[...]

6 Ways KeyScouts Can Transform Your B2B Content Marketing Strategy

“Content marketing” has become one of the most frequently used terms in the digital space over the past five years. But if you ask most companies,[...]

Case Study: Sisense Increases Blog Traffic Over 333% in 1 Year Using KeyScouts

Driving traffic following the inbound marketing methodology is a strategic marketing tactic for many organizations. And to do it effectively,[...]

The Complete Guide to Building a Content Marketing Strategy

The days of in-your-face advertising are over. Most consumers are tired of traditional advertising and sales tactics that scream “buy me now” or “look[...]

How to Set Up a B2B Marketing Automation Workflow

B2B marketing automation workflows are the key to effective lead nurturing. Without predetermined workflows in place, trying to close sales is like[...]

Marketing Automation Software vs. CRM: What Do You Really Need?

There are dozens of different software systems that can help you run your business, and more often than not, they tend to blend together. When so many[...]

The 6 Most-Damaging Marketing Automation Mistakes to Avoid

Marketing automation tools can be very valuable assets for a B2B marketing team. They’re specially designed to make your life easier by increasing[...]

The 7 Most Time-Saving Marketing Automation Tools Out There

Online marketing consists of a variety of repetitive and mundane tasks. Too often, we have to repeat the same action over and over again to get results[...]