KeyScouts Blog

There is no one-size-fits-all approach to marketing analytics. Every company has to decide the best approach for their team based on the complexity of[...]

Digital marketing is an endless fountain of opportunity. You can reach out to potential customers on social media or email or through Google[...]

Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]

A blog is one of the most essential pieces of any content marketing strategy. It’s the basis for all of your content and how you address questions,[...]

Content marketing is essential to your company’s success. It can help you reach new markets, drive customers down the sales funnel, and demonstrate[...]

Successful B2B marketing isn’t accomplished based on gut instinct or feelings. Even the most experienced marketers rely on more than just their[...]

We’ve said it before, but we’ll say it again — your business needs marketing automation.  Based on research by Liana Technologies, if used correctly, [...]

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

Social media and mobile platforms have brought businesses and clients in some industries closer than they have ever been before. But there is an[...]

It’s no secret that best business practices require your sales and marketing teams to be aligned. Alignment is essential if both sides want to meet[...]