KeyScouts Blog

 How do you get new B2B customers? Is there some “secret method” that always results in dozens of leads, all of whom turn into customers?

B2B lead generation is a very hefty job, and there are quite a few issues marketers face when it comes to getting the job done.

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]

Millennials make up the largest percentage of the U.S. workforce and are easily the most lucrative demographic right now, and that’s not expected to[...]

Guest posting is an important content marketing activity that gets overlooked far too often. This is partly because guest posting as a marketing tactic[...]

It may not seem obvious right off the bat, but pricing pages play a crucial role in converting a website visitor into a customer.

In the real estate of the internet, being listed higher on Google’s Search Engine Results Page (SERPs) is like that million dollar beach house you've[...]

Thought leaders are those whose opinions shape their industry. They are the Richard Branson’s of aviation, the Mark Cuban’s of tech startups, and the[...]

When was the last time you heard about a B2B brand’s great new social media campaign?

You probably answered “never”, and that’s a pretty typical[...]

You probably already know that having a clearly documented marketing strategy is critical for success. But how can you tell if your strategy is truly[...]