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KeyScouts Blog

B2B Lead Scoring Tips for Better MQLs & SQLs

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

KeyScouts Joins Clutch’s Research of Leading Digital Marketing Agencies in Israel

Social media and mobile platforms have brought businesses and clients in some industries closer than they have ever been before. But there is an[...]

“Smarketing”: Overcoming the Challenges of Achieving Sales & Marketing Alignment

It’s no secret that best business practices require your sales and marketing teams to be aligned. Alignment is essential if both sides want to meet[...]

HubSpot Secrets to Seriously Improve Your B2B Sales Rates

 A CRM system is a central hub where marketing and sales meet. It’s at the heart of every growing business, which is why it should be no surprise to[...]

The Pros and Cons of Using HubSpot

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a[...]

Topic Clusters are the New Keywords

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

5 Reasons Your B2B Marketing Strategy is Failing

You’ve been marketing your B2B business on your own for a while now. You’ve tried everything—content marketing, guest posting, social media[...]

How to Build a Strong Social Media Presence in 30 Days

Having a successful online social media presence is one of the main goals of modern businesses, both big and small. There’s a reason 83% of B2B[...]

5 Tips for a Successful New Market Entry Strategy

Imagine expanding your business into an entire new territory, possibly somewhere overseas. This new market would open up thousands of opportunities and[...]

The SMB’s Quick Guide to Building a Digital Marketing Campaign

As you read this, millions of potential customers are online searching for your products or services.  But if they can’t find you, their business will[...]