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Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

3 Ways to Rank Higher on Google SERPs

In the real estate of the internet, being listed higher on Google’s Search Engine Results Pages (SERPs) is like that million dollar beach house you[...]

4 Ways B2B Marketers Can Optimize for Voice Search

These days, it seems like everyone is saying that Voice Search is the future of SEO.

And it’s not for naught…

5 Tips for Generating B2B Leads Using LinkedIn

As the most popular social network for B2B content marketers, LinkedIn is robust, filled with half a billion regular users (read: prospects), and[...]

How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

How to Create a Customer Loyalty Marketing Strategy that Maximizes ROI

Customer loyalty is more important than ever. You know it. I know it.

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps[...]

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

GDPR for B2B Marketers: Everything You Need to Know

Data is the lifeblood of B2B marketing, so when a new law shows up that affects the collection and storage of data, B2B marketers must take notice.