KeyScouts Blog

Content marketing is essential to your company’s success. It can help you reach new markets, drive customers down the sales funnel, and demonstrate[...]

Successful B2B marketing isn’t accomplished based on gut instinct or feelings. Even the most experienced marketers rely on more than just their[...]

We’ve said it before, but we’ll say it again — your business needs marketing automation.  Based on research by Liana Technologies, if used correctly, [...]

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

Social media and mobile platforms have brought businesses and clients in some industries closer than they have ever been before. But there is an[...]

It’s no secret that best business practices require your sales and marketing teams to be aligned. Alignment is essential if both sides want to meet[...]

 A CRM system is a central hub where marketing and sales meet. It’s at the heart of every growing business, which is why it should be no surprise to[...]

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a[...]

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

You’ve been marketing your B2B business on your own for a while now. You’ve tried everything—content marketing, guest posting, social media[...]