KeyScouts Blog

What are content clusters and how do they work?

When you learn the basics of SEO, you realize one of the main drivers is content. This should follow a logical progression - so if we want to learn about[...]

Coping with Changes to Google's Search Algorithm

Google announced a while ago that the changes they have made in the way its search engine rankings are calculated would be implemented in 2021.

5 Hacks that Deepen Understanding of Search Intent

Keywords are a tool that helps us understand user intent. What matters to Google is that your content provides valuable information for people searching[...]

5 Killer B2B Lead Generation Techniques that Really Work

Turning traffic into leads is a huge part of digital marketing. If you can’t get people to take action, then you’re not going to reach your goals and grow[...]

5 Tips for Growing B2B Lead Generation in 2022

Do you want more organic traffic and turn more visitors into leads? Here are five tips for using search to grow B2B lead generation in 2022.

5 Ways SEO can Rock your Inbound Marketing in 2022

You can’t consider inbound marketing without a strong SEO program in place. When you’re starting out with digital marketing, ranking for your target[...]

5 Key Criteria for Selecting Keywords in 2022

Search engines get smarter every day. They’ve become amazingly adept at understanding how ideas fit together to create meaning, which means selecting the[...]

Season's Greetings from KeyScouts

It’s that time of year again, where we can take a break and share some special time with friends and family. It’s also a time to take stock of the year[...]

The Role of Multimedia in SEO for B2B

Think you’re going to make it to the top of the rankings with just text alone? Modern SEO is increasingly about how users experience your page, and[...]

Word Count and SEO: Does Size Matter?

When you sit down to write a piece of content it’s natural to wonder how long it should be. That begs the question of whether there is an ideal word count[...]