KeyScouts Blog

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

Social media and mobile platforms have brought businesses and clients in some industries closer than they have ever been before. But there is an[...]

It’s no secret that best business practices require your sales and marketing teams to be aligned. Alignment is essential if both sides want to meet[...]

 A CRM system is a central hub where marketing and sales meet. It’s at the heart of every growing business, which is why it should be no surprise to[...]

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a[...]

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

You’ve been marketing your B2B business on your own for a while now. You’ve tried everything—content marketing, guest posting, social media[...]

Having a successful online social media presence is one of the main goals of modern businesses, both big and small. There’s a reason 83% of B2B[...]

Imagine expanding your business into an entire new territory, possibly somewhere overseas. This new market would open up thousands of opportunities and[...]

As you read this, millions of potential customers are online searching for your products or services.  But if they can’t find you, their business will[...]