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KeyScouts Blog

3 Ways to Measure B2B Marketing ROI

It’s no secret that marketing is key to the success of B2B organizations. There’s just one problem, it can be very difficult to determine how valuable[...]

Think You Don’t Need to Hire a Marketing Agency?

Lately, it seems like every company is taking the plunge and hiring a marketing agency. It’s the “in” thing to do and many businesses claim it really[...]

3 B2B Gamification Techniques to Use in Your Marketing Strategy

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

B2B SEO Tips for Small Businesses

Small and medium sized businesses (SMBs) should be no stranger to B2B SEO. They too, can benefit from the array of advantages that come with ranking[...]

3 Reasons You Need a B2B Omnichannel Experience

Omnichannel is the epitome of a customer-centric approach to marketing. It's all about thinking about the big picture when it comes to customer[...]

B2B SEO Writing Guidelines Every Marketer Should Know

With more and more B2B customers researching products and services online, it’s more important than ever for you to upgrade your B2B SEO strategy.

10 Common B2B Content Writing Mistakes (And How to Avoid Them)

People make mistakes – it is a fact of life. And writers are no exception. In the past, some writing mistakes to avoid may have gone unnoticed without[...]

B2B SEO Methodology: A Comprehensive Overview for Marketers

Many SEO marketing agencies break search engine optimization down into various activities and charge you separately for each. For instance, website[...]

The Top 12 SEO Tools Every B2B Marketer Needs to Use

When it comes to SEO marketing, the rules are changing constantly. From organic search to backlinks, there’s a lot to think about when it comes to [...]

4 Tips for Writing an SEO-friendly Blog Post

As you may recall from an earlier entry we published about techniques for writing a blog post, there are many methods for B2B writing or for[...]