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KeyScouts Blog

What’s Going to Make the Difference for Your SEO in 2021?

When it comes to SEO in 2021, it’s certainly not a case of out with the old and in with the new. You’ll be pleased to hear that the things that have[...]

Establishing Your Brand Voice in B2B Marketing

Why did the marketer get off the trampoline?

Why Your Target Audience Holds the Secret to Great SEO

Keywords don’t buy products - people do. 

Top Ten Tips for Marketing Automation

If you’re not automating some of your marketing processes, then the chances are you’re missing out on a large number of customers. It’s just not[...]

How to Build Your B2B Brand Through Instagram

Instagram may have over a billion monthly users, but many B2B businesses still like to think of it as something that’s only useful for B2C brands.[...]

How is COVID-19 Affecting SEO?

Back in March, we wrote an article that took a look at how COVID-19 might affect your marketing efforts. At the time, just over 162,000 people had been[...]

How to Use Social Media for SEO

How social affects your website’s ranking ability has alway been something that’s hotly debated. While Bing has come out and said that social factors[...]

The Breakdown of a Search Engine Page

It used to be that a search engine results page (SERP) was very simple. You had paid ads and organic listings, and they all looked pretty much the[...]

Artificial Intelligence and the Future of Marketing

A lot is made of the value of data in the modern world. The fact is, businesses of all sizes collect huge amounts of data, but when it comes to putting[...]

How to Get Multiple Spots on Page #1 of the SERPs

If ranking number one on Google gets you 32.5% of all clicks, and ranking second gets you 17.6% of all clicks, then surely ranking one and two should[...]

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