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KeyScouts Blog

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps[...]

GDPR for B2B Marketers: Everything You Need to Know

Data is the lifeblood of B2B marketing, so when a new law shows up that affects the collection and storage of data, B2B marketers must take notice.

6 B2B Marketing Strategies Shaping 2018

With the advent of the Internet and other technologies, buyers are better informed, smarter and more meticulous in choosing which company they will[...]

4 Best Practices for Promoting B2B Content

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

6 Ways to Optimize Your B2B Lead Generation Strategy

Your B2B business can throw thousands of dollars into online advertising, but without an inbound lead generation strategy, it’s safe to say that you’ll[...]

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

4 Ways to Use Account-Based Marketing & Inbound Marketing Together

Let’s start off with a survey:

5 B2B Content Writing Tips to Improve Conversions

The Content Marketing Institute has found that 89% of B2B companies are engaging in content marketing as a major part of their digital marketing[...]

"Take a Load Off": 7 Tips to Faster Website Loading Speed

According to recent Aberdeen Group research, every one second delay in website loading speed decreases customer satisfaction by 16%, page views by 11%,[...]

6 Ways KeyScouts Can Transform Your B2B Content Marketing Strategy

“Content marketing” has become one of the most frequently used terms in the digital space over the past five years. But if you ask most companies,[...]