15 Best B2B SEO Tools in 2023 That B2B Marketers Should be Using

SEO is crucial for success in today’s ultra-competitive landscape. It is essential for attracting, engaging, and converting your target audience by improving your online visibility, content and authority. To achieve your SEO goals it is crucial to understand the leading B2B SEO analysis tools and keyword research tools for B2B applications.

Overview of B2B SEO Tools

The challenge is that seletion of the right B2B SEO tools is not a one-size-fits-all solution. B2B SEO has its own challenges and opportunities that require specific tools and tactics. For instance, B2B buyers tend to have longer and more complex sales cycles, involve multiple decision-makers, and demand more in-depth and relevant content at each stage of the decision-making process.

That's why it's important to select the right SEO tools for B2B according to your business goals and requirements. These tools are designed to optimize websites, conduct keyword research, analyze competitors, create and distribute content, measure performance and calculate ROI.

Here are the top 15 tools for B2B SEO

Below is a list of the top 15 paid and free B2B SEO tools that we believe are best in class for their particular application. Please note that this is in alphabetical order to demonstrate that we are impartial and believe that different combinations of tools should be used according to each company’s marketing requirements and budgetary constraints.

Now let's take a look deep-dive into each of the best-rated tools for B2B and see how they can help improve your SEO performance in 2023.

Ahrefs is a top SEO tool for B2B that offers key features and functionality including:

Backlink analysis - Analyzes your backlink profile and monitors your link building activities. You can also find new link opportunities and disavow toxic links. Ahrefs has one of the largest crawlers in the industry that updates its backlink database every 15 minutes.
Keyword research  - Finds relevant and profitable keywords for your SEO campaigns. You can also get insights on the keyword difficulty, search volume, click-through rate (CTR), etc.
Competitor research - Analyzes your competitors' websites and strategies in terms of their traffic, keywords, backlinks, content, etc. You can also compare your website with your competitors' websites and identify your strengths and weaknesses.
Site audit - Audits your website for any technical issues or errors that could affect your SEO performance. You can also get recommendations on how to fix them.
Rank tracking - Track and monitor your keyword rankings across different devices, locations, and search engines. You can also get insights on the SERP features, ranking fluctuations, etc.

Ahrefs is a powerful tool for B2B SEO because it helps you improve your online authority and visibility. You can use Ahrefs to:

• Build and maintain a strong backlink profile
• Find relevant and profitable keywords for your SEO campaigns
• Understand your competitors' strategies and tactics
• Optimize your website for technical SEO
• Track and improve your keyword rankings

2.  AIPRM

AIPRM is a browser plug-in that utilizes artificial intelligence to generate prompts and responses for marketing and SEO purposes. It provides advanced prompt templates to improve marketing results and increase website traffic. Some of the features include:

Integration - Integrates with ChatGPT, a powerful natural language generation (NLG) tool that can create high-quality content in seconds. 
Curated Prompts - Adds a list of curated prompt templates for SEO, blog titles, articles, landing pages, social media captions, taglines, and more.
Community - Functions as a prompt management tool based on a community-driven prompt library where users can share their prompts with others. 
Tracking - Also tracks and monitors content performance and rankings.

AIPRM is a useful tool for B2B SEO because it helps you create content that resonates with your target audience and can be used to:

• Write content that matches the search intent and expectations of your audience 
• Optimize your content for the most relevant keywords and topics
• Improve your content’s readability, structure, and quality
• Measure and improve your content performance and ROI

3. Buzzsumo

BuzzSumo is a content marketing tool that helps you create and distribute engaging content for your B2B audience. It allows you to:

Discovery - Finds the most popular and trending topics in your industry 
Analysis - Analyzes the performance of content across various metrics
Connections - Identifies and connects with influencers/experts in your field
Monitoring - Track the mentions and sentiment of brand, products, or competitors

BuzzSumo is essential for B2B SEO because it helps create content that resonates with your target audience and drives traffic, leads, and conversions. You can use BuzzSumo to:

• Research and validate content ideas based on data and insights
• Create content that matches the intent and expectations of your audience
• Distribute content across the most relevant and effective channels
• Measure and improve your content performance and ROI

4.  Google Analytics

Google Analytics is the most popular and widely used web analytics tool and considered one of the best SEO tools for B2B applications. You can use Google Analytics for:

Goal Setting - Sets up and tracks your SEO goals and KPIs
Optimization- Identify and optimize your best-performing pages and keywords
Error Correction - Discover and fix any issues or errors on your website
Segmentation - Segment and analyze your traffic by different criteria
Testing - Test and improve your landing pages and user experience

Google Analytics is essential for B2B SEO because it helps you understand how your website is performing in terms of attracting and engaging your target audience. It allows you to track and measure important aspects of your website traffic, such as:

• Number of visitors, sessions, page views and bounce rate
• Traffic sources and channels such as organic search, social media and email
• Visitor behavior and actions such as pages visits, time on page and conversions 
• Visitor demographics and interests such as age, gender, location and device

5.  Google Search Console

Google Search Console is another free tool from Google that helps you monitor and improve your website's presence in Google's search results. It provides you with valuable insights and data on how Google crawls, indexes, and ranks your website.Some of the key features and benefits of Google Search Console for B2B SEO include:

Performance Reports - This report shows you how your website performs in Google's search results in terms of clicks, impressions, click-through rate (CTR), and average position. You can also filter the data by query, page, country, device, date range, etc.
Coverage Reports- This report shows you the status of your website's indexation by Google. It tells you how many pages are indexed, how many are excluded or have errors or warnings. You can also submit sitemaps and request indexing for new or updated pages.
URL Inspection -  This tool allows you to inspect any URL on your website and see how Google sees it. It shows you the crawl status, index status, canonical URL, mobile usability issues, structured data errors and AMP errors
Enhancement reports - These reports show you how well your website implements various features that enhance its appearance and functionality in Google's search results. These features include mobile usability, breadcrumbs, sitelinks search box and structured data types (such as FAQ or How-to’s)
Core Web Vitals report - This report shows you how well your website meets the Core Web Vitals metrics that measure the user experience quality of your web pages. These metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift.
Security Issues report - This report shows you if there are any security issues on your website that could harm your users or affect your ranking. These issues include malware infections, phishing attacks, hacked content, etc.

Google Search Console is important for B2B websites because it helps you optimize your website for Google's search algorithms and user expectations. You can use Google Search Console to:

• Improve your website's visibility and ranking in Google's search results
• Identify and fix any technical issues or errors on your website
• Optimize your website for mobile devices and speed
• Implement various features and enhancements that improve your website's appearance and functionality in Google's search results
• Monitor and resolve any security issues on your website

6.  Google Keyword Planner

Google Keyword Planner is a free tool from Google Ads that helps you find and research keywords for your SEO and PPC campaigns. It allows you to:

Discovery -  Keyword ideas based on products, services, website and competitors
History - Finds historical and forecasted data on the search volume, competition, and CPC of your keywords
Filtering  - Filters and refines your keyword list by various criteria, such as location, language and date range
Planning - Create and download keyword plans for your SEO and PPC campaigns

Google Keyword Planner is helpful for keyword research for B2B SEO because it helps you find relevant and profitable keywords for your target audience and niche. You can use Google Keyword Planner to:

• Identify the keywords that your potential customers are searching for
• Analyze the demand, competition, and value of your keywords
• Find long-tail and low-competition keywords that drives traffic and conversions
• Align your keywords with your buyer personas and stages of the buyer journey

7.  INK

INK is a content optimization tool that helps you write SEO-friendly content that helps out with:

Content Creation - User-friendly editor provides real-time feedback and suggestions on how to improve content for SEO
Competitive Keywords - Analyze the SERP and competitors for any keyword
Optimization - Get data-driven recommendations on how to optimize your content for SEO
Tracking - Track and monitor your content performance and ranking

INK is beneficial for B2B SEO because it helps you write content that resonates with your target audience and search engines. You can use INK to:

• Write content that matches the intent and expectations of your audience
• Optimize your content for the most relevant keywords and topics
• Improve your content's readability, structure, and quality
• Measure and improve your content performance and ROI

8.  Moz

Moz is a well-known SEO tool that offers various features and functionalities for B2B SEO. Some of the main features and benefits of Moz are:

Keyword Research - Allows finding relevant and profitable keywords for your SEO campaigns and get insights on the keyword difficulty, search volume and click-through rate
Site Audit - Allows auditing of your website for any technical issues or errors that could affect your SEO performance and recommendations on how to fix them.
Rank Tracking - Allows you to track and monitor keyword rankings across different devices, locations and search engines, with insights on SERPs and ranking fluctuations.
Backlink analysis - Allows analyzing of backlink profiles and monitoring link building activities along with finding new link opportunities and disavowing toxic links
Domain authority - Allows measuring the authority of any domain or page based on its popularity, trustworthiness, and quality.

Moz is a powerful tool for B2B SEO because it helps you improve your online authority and visibility. You can use Moz to:

• Find relevant and profitable keywords for your SEO campaigns
• Optimize your website for technical SEO
• Track and improve your keyword rankings and visibility
• Build and maintain a strong backlink profile
• Measure the authority of any domain or page

9.  Mangools

Mangools is a software suite that one of the easiest SEO B2B SEO solutions to deploy and includes the following key features:

KWFinder - Keyword research tool that helps you find long-tail keywords with low competition
SERPChecker - SERP analysis tool that helps you evaluate the difficulty and potential of ranking for any keyword
SERPWatcher - Rank tracking tool that helps you monitor your keyword rankings and performance
LinkMiner - Backlink analysis tool that helps you find and evaluate link opportunities
SiteProfiler - A website analysis tool that helps you get an overview of any website's authority, traffic and backlinks.

Mangools is beneficial for B2B SEO because it helps you optimize your website for organic search and helps to:

• Find relevant and profitable keywords for your content
• Analyze the SERP features and competitors for any keyword
• Track and improve your keyword rankings and visibility
• Build and maintain a strong backlink profile
• Analyze your website's strengths and weaknesses

10.  Screaming Frog

Screaming Frog is one of the best technical tools for SEO B2B that helps audit your website for any issues or errors that could affect your SEO performance. It allows you to:

Crawler - Crawls any website's URLs and extract various data such as titles, meta descriptions, headings, images, links, etc.
Error Detection - Identifies any technical issues or errors such as broken links, duplicate content, and redirects.
Reports - Generates various reports and visualizations such as site maps, crawl overview and response time.
Integration - Integrate with other tools such as Google Analytics, Google Search Console, Ahrefs and more.

Screaming Frog is important for B2B SEO because it helps you optimize your website for technical SEO and can be used to:

• Audit your website for any technical issues or errors
• Fix any issues or errors that could affect your SEO performance
• Optimize your website's structure, speed, and usability
• Enhance your website's crawlability and indexability

11.  SE Ranking

SE Ranking is a comprehensive SEO platform that covers various aspects of B2B SEO. It includes:

Keyword research - Allows you to find relevant and profitable keywords for your SEO campaigns and get insights on the keyword difficulty, search volume and click-through rate.
Competitor Research - Allows you to analyze your competitors' websites and strategies in terms of their traffic, keywords, backlinks, content, etc. You can also compare your website with your competitors' websites and identify your strengths and weaknesses.
Site Audit - Allows you to audit your website for any technical issues or errors that could affect your SEO performance. You can also get recommendations on how to fix them.
Rank Tracking - Allows you to track and monitor your keyword rankings across different devices, locations, and search engines. You can also get insights on the SERP features, ranking fluctuations, etc.
Backlink analysis - Allows you to analyze your backlink profile and monitor your link building activities. You can also find new link opportunities and disavow toxic links.

SE Ranking is useful for B2B SEO because it helps you optimize your website for organic search and can be leveraged to:

• Find relevant and profitable keywords for your SEO campaigns
• Understand your competitors' strategies and tactics
• Optimize your website for technical SEO
• Track and improve your keyword rankings and visibility
• Build and maintain a strong backlink profile

12.  SEMrush

SEMrush is one of the top rated SEO tools for B2B and featuring a comprehensive set of tools that offers various features and functionalities including:

Competitor Analysis - allows you to analyze your competitors' websites and strategies in terms of their traffic, keywords, backlinks, content, ads, etc. You can also compare your website with your competitors' websites and identify your strengths and weaknesses.
Keyword Tracking and Management - Allows you to track and manage your keywords across different devices, locations, and search engines. You can also get insights on the keyword difficulty, SERP features and keyword trends.
Site Audit - Allows you to audit your website for any technical issues or errors that could affect your SEO performance. You can also get recommendations on how to fix them.
Backlink Analysis - Allows you to analyze your backlink profile and monitor your link building activities. You can also find new link opportunities and disavow toxic links.
Content Marketing: Allows you to create and optimize your content for SEO. You can also analyze your content performance, find content gaps and generate content ideas

SEMrush is a powerful tool for B2B SEO because it helps you gain a competitive edge in your industry and niche, that can be used:

• Understand your competitors' strategies and tactics
• Track and improve your keyword rankings and visibility
• Optimize your website for technical SEO
• Build and maintain a strong backlink profile
• Create and distribute high-quality content

13.  Serpstat

Serpstat is a growth hacking tool that helps you improve your SEO, PPC, and content marketing campaign through:

Research- Conduct keyword research and analysis
Competitive Analysis - Perform competitor research and analysis
Auditing - Conduct site audit and backlink analysis
Tracking - Track and monitor your keyword rankings and performance
Optimization - Create and optimize your content for SEO

Serpstat is great for B2B SEO because it helps you grow your online presence and authority by allowing you to: 

• Find relevant and profitable keywords for your SEO campaigns
• Understand your competitors' strategies and tactics
• Optimize your website for technical SEO
• Build and maintain a strong backlink profile
• Create and distribute high-quality content

14.  SpyFu

SpyFu is a specialized SEO tool that focuses on competitor analysis, allowing you to:

Spy - Spy on your competitors' organic keywords, paid keywords, ads and landing pages
Compare - See how you compare to competitors for traffic, keywords and backlinks.
Discover - Find new keyword opportunities based on what works for your competitors
Track - Track and monitor your competitors' activities over time

SpyFu is useful for B2B SEO because it helps you gain a competitive edge in your industry and niche by allowing you to:

• Understand your competitors' strategies and tactics
• Identify and target the most profitable keywords and niches
• Optimize your PPC campaigns and budget
• Learn from your competitors' successes and failures

15.  Surfer

Surfer is an on-page SEO tool that helps you optimize your content for SEO and enables:

Competitive Analysis - Analyzes SERPs and competitors for any keyword
Recommendations - Offers data-driven recommendations on how to optimize SEO content
Content Comparisons - Compares your content with your competitors' content
Tracking - Tracks and monitors your content performance and ranking

Surfer is helpful for B2B SEO because it helps you create content that matches the intent and expectations of your audience and search engines, allowing you to:

• Research and validate content ideas based on data and insights
• Optimize your content for the most relevant keywords and topics
• Improve your content's readability, structure, and quality
• Measure and improve your content performance and ROI

Summary 

As you can see, selecting the right B2B SEO tools for 2023 is essential for your success. These tools can help you optimize your website, conduct keyword research, analyze your competitors, create and distribute content, measure your performance, and more.

We hope this blog post has given you some insights and ideas on how to improve your B2B SEO strategy in 2023. We encourage you to explore and integrate these tools into your strategy and see the results for yourself.

Even when you have the right tools, planning and implementing B2B SEO campaigns can be really challenging. To make sure your B2B SEO strategy is right for your business then contact the SEO experts at KeyScouts today for a free consultation.