Author Archive for: "Tomer Harel"

KeyScouts Blog

5 Gamification Techniques that Work for B2B Marketing

Play is fun, entertaining, exciting, and informative, which explains why games are mainstream and all around us. Play is natural for human beings, be it[...]

7 Key Metrics for Measuring Effective B2B Marketing

How do you know if your B2B marketing strategies are effective? One of the best ways to measure your digital marketing initiatives is by analyzing the key[...]

Top 7 Tactics for B2B Online Lead Generation

Lead generation can be one of the most crucial elements in any B2B business, but it can also be very tricky to get right. To generate leads, you need

SEO Strategies for Multichannel Marketing

There are lots of different channels in online marketing, let alone marketing in general. It’s easy to treat different each marketing channel as a[...]

How to Make SEO and PPC Work Together

Many tend to treat SEO and PPC as separate entities, but this could be holding back digital marketing efforts. There are many cross-overs between SEO and[...]

7 Tips for Automating B2B Content Marketing

For B2B companies, content marketing isn’t just a way to increase leads and sales; it’s also a way to differentiate yourself from the competition.[...]

What are content clusters and how do they work?

When you learn the basics of SEO, you realize one of the main drivers is content. This should follow a logical progression - so if we want to learn about[...]

Coping with Changes to Google's Search Algorithm

Google announced a while ago that the changes they have made in the way its search engine rankings are calculated would be implemented in 2021.

5 Hacks that Deepen Understanding of Search Intent

Keywords are a tool that helps us understand user intent. What matters to Google is that your content provides valuable information for people searching[...]

5 Killer B2B Lead Generation Techniques that Really Work

Turning traffic into leads is a huge part of digital marketing. If you can’t get people to take action, then you’re not going to reach your goals and grow[...]