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Author Archive for: "Joanna Wayburn"

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How to Measure B2B Social Media ROI

Social media is a significant part of most B2B marketing budgets and strategies—in fact, about 20.9% of your budget according to the latest CMO Survey.[...]

How to Overcome the Challenges of Proving B2B Marketing ROI

Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]

7 Productivity Tools for Marketing Executives to Get More Done in Less Time

As a marketing executive, you have to manage your time and energy to get more done in less time.  One way to make sure you get the most of every minute[...]

Why You Need to Use Influencer Marketing in 2017

Influencer marketing is not new, but it has become an increasingly popular trend in the online marketing sphere. In fact, it has been ranked as the[...]

How B2B Marketers Can Use Inbound Marketing to Strengthen Customer Loyalty

Customer loyalty isn’t something only B2C companies should worry about these days. Marketing has become more customer-centric than ever before, and[...]

5 International Inbound Marketing Tips To Be Thankful For

With Thanksgiving right around the corner, you might already be thinking about what you’re thankful for this year. What are you going to share with[...]

The #1 Secret Weapon to Empower Your Inbound Marketing Efforts

You know what’s great about Chuck Norris (except…well…everything)? His secret weapon! Sure, he has a roundhouse kick that can add another dimension to[...]

5 Ways to Optimize Your Strategy for Generating Quality B2B Leads

Lead generation is what keeps your company alive, thriving and growing. So, you need to make sure that you have a solid strategy for generating quality[...]

Increase Qualified B2B Leads by Following These 9 Simple Steps

If you’re generating an increasing number of leads for your company, that’s great - but only if those leads are relevant and high-quality. Have you[...]

10 Ideas for Generating Online B2B Leads That Really Work

B2B lead generation is comprised of a group of marketing activities that need to work hand-in-hand. Getting that click doesn’t necessarily mean getting[...]