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Author Archive for: "Joanna Wayburn"

KeyScouts Blog

3 B2B Gamification Techniques to Use in Your Marketing Strategy

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

6 Ways to Optimize Your B2B Lead Generation Strategy

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

4 Steps Toward Building a Marketing Strategy That Suits Your Business

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

Strategies for Using Emotion in B2B Content Marketing

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

How to Be the Tour Guide on the B2B Buyer Journey

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online[...]

Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

The Ultimate B2B Content Marketing Checklist

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

Critical Yet Overlooked Steps of Creating a Content Marketing Strategy

Content Marketing: everyone is doing it.