With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How are[...]
There are lots of different mediums we use in digital marketing, and it’s tempting to see each one as distinct from the other. But however distinct these[...]
Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]
Content marketing is essential to your company’s success. It can help you reach new markets, drive customers down the sales funnel, and demonstrate your[...]
We’ve said it before, but we’ll say it again — your business needs marketing automation. Based on research by Liana Technologies, if used correctly, [...]
Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]
When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up with[...]
Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]
What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]
The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers[...]
Video killed the radio star. Will artificial intelligence copywriting kill the content writer?
AI is threatening many people’s jobs today and will do so[...]
People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]
Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]
Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.
Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]
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One of the most common questions that B2B Content Marketing teams always ask is, “How do we come up with great content?”
Content marketing is one of the most successful marketing tactics for B2B companies. According to the Content Marketing Institute, 89% of B2B marketers[...]
Anyone who’s entered a new international market knows how difficult it is to plan such a substantial move.
Social media is a significant part of most B2B marketing budgets and strategies. In fact, it accounts for about 20.9% of your budget, according to the[...]
Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]
As a marketing executive, you have to manage your time and energy to get more done in less time. One way to make sure you get the most of every minute is[...]
