KeyScouts Blog

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

Content Marketing: everyone is doing it.

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

One of the most common questions that B2B Content Marketing teams always ask is, “How do we come up with great content?”

“If you build it, they will come.”

At least that’s the hope of every B2B inbound marketer: If you build your website, your audience will come.

Content marketing is one of the most successful marketing tactics for B2B companies. According to the Content Marketing Institute, 89% of B2B marketers[...]

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How[...]

The days of in-your-face advertising are over. Most consumers are tired of traditional advertising and sales tactics that scream “buy me now” or “look[...]