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Author Archive for: "Joanna Wayburn"

KeyScouts Blog

Topic Clusters are the New Keywords

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

10 Ideas for B2B Online Lead Generation that Really Work

 How do you get new B2B customers? Is there some “secret method” that always results in dozens of leads, all of whom turn into customers?

The Newbie's Guide to B2B Lead Nurturing

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]

3 B2B Gamification Techniques to Use in Your Marketing Strategy

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

6 Tips For a Winning B2B Lead Generation Strategy

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

4 Steps Toward Building a Marketing Strategy That Suits Your Business

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

Strategies for Using Emotion in B2B Content Marketing

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

How to Be the Tour Guide on the B2B Buyer Journey

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online[...]

Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]