KeyScouts Blog

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online[...]

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

Content Marketing: everyone is doing it.