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Author Archive for: "Joanna Wayburn"

KeyScouts Blog

12 Common B2B Marketing Analytics Mistakes to Avoid

Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]

B2B Marketing Analytics: How to Measure Your Blog's Performance

A blog is one of the most essential pieces of any content marketing strategy. It’s the basis for all of your content and how you address questions,[...]

The Benefits of Actionable Analytics in B2B Content Marketing

Content marketing is essential to your company’s success. It can help you reach new markets, drive customers down the sales funnel, and demonstrate[...]

Is Working with a HubSpot Partner Agency Right for You?

We’ve said it before, but we’ll say it again — your business needs marketing automation.  Based on research by Liana Technologies, if used correctly, [...]

B2B Lead Scoring Tips for Better MQLs & SQLs

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

Topic Clusters are the New Keywords

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

10 Ideas for B2B Online Lead Generation that Really Work

 How do you get new B2B customers? Is there some “secret method” that always results in dozens of leads, all of whom turn into customers?

The Newbie's Guide to B2B Lead Nurturing

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]

3 B2B Gamification Techniques to Use in Your Marketing Strategy

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

6 Tips For a Winning B2B Lead Generation Strategy

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]