KeyScouts Blog

 How do you get new B2B customers? Is there some “secret method” that always results in dozens of leads, all of whom turn into customers?

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online[...]

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]