Author Archive for: "Joanna Wayburn"

KeyScouts Blog

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How[...]

The Complete Guide to Building a Content Marketing Strategy

The days of in-your-face advertising are over. Most consumers are tired of traditional advertising and sales tactics that scream “buy me now” or “look[...]

The 7 Most Time-Saving Marketing Automation Tools Out There

Online marketing consists of a variety of repetitive and mundane tasks. Too often, we have to repeat the same action over and over again to get results[...]

How To Do Influencer Marketing Right: Best Practices for 2018

Influencer marketing is not new, but it has become an increasingly popular trend in the online marketing sphere.

The Top 6 Social Media Market Entry Strategy Tips

Anyone who’s entered a new international market knows how difficult it is to plan such a substantial move.

The Newbie's Guide to B2B Lead Nurturing

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]

How to Measure B2B Social Media ROI

Social media is a significant part of most B2B marketing budgets and strategies. In fact, it accounts for about 20.9% of your budget, according to the[...]

How to Overcome the Challenges of Proving B2B Marketing ROI

Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]

7 Productivity Tools for Marketing Executives to Get More Done in Less Time

As a marketing executive, you have to manage your time and energy to get more done in less time.  One way to make sure you get the most of every minute[...]

How B2B Marketers Can Use Inbound Marketing to Strengthen Customer Loyalty

Customer loyalty isn’t something only B2C companies should worry about these days. Marketing has become more customer-centric than ever before, and[...]