KeyScouts Blog

We’ve said it before, but we’ll say it again — your business needs marketing automation.  Based on research by Liana Technologies, if used correctly, [...]

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

 How do you get new B2B customers? Is there some “secret method” that always results in dozens of leads, all of whom turn into customers?

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]

What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]

Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t[...]

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online[...]