KeyScouts Blog

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online[...]

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

Content Marketing: everyone is doing it.

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]