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Author Archive for: "Joanna Wayburn"

KeyScouts Blog

Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence copywriting kill the content writer?

AI is threatening many people’s jobs today and will do so[...]

How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

Critical Yet Overlooked Steps of Creating a Content Marketing Strategy

Content Marketing: everyone is doing it.

7 Ways to Fail at Content Marketing

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

7 Steps to Develop Engaging Content Ideas

One of the most common questions that B2B Content Marketing teams always ask is, “How do we come up with great content?”

The 7 Biggest Benefits of B2B Content Marketing

Content marketing is one of the most successful marketing tactics for B2B companies. According to the Content Marketing Institute, 89% of B2B marketers[...]

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How are[...]

The Complete Guide to Building a Content Marketing Strategy

The days of in-your-face advertising are over. Most consumers are tired of traditional advertising and sales tactics that scream “buy me now” or “look[...]

The Top 6 Social Media Market Entry Strategy Tips

Anyone who’s entered a new international market knows how difficult it is to plan such a substantial move.

How to Measure B2B Social Media ROI

Social media is a significant part of most B2B marketing budgets and strategies. In fact, it accounts for about 20.9% of your budget, according to the[...]

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