What if you could make work, sales, and learning more interesting by turning it into a game? That’s the concept behind gamification. According to the [...]
Studies have shown—and most marketers can confirm—that in the B2B world, producing qualified leads is a marketer’s biggest challenge. But it doesn’t have[...]
Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]
B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]
The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers[...]
Video killed the radio star. Will artificial intelligence copywriting kill the content writer?
AI is threatening many people’s jobs today and will do so[...]
People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]
Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]
Content Marketing: everyone is doing it.
Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.
