Author Archive for: "Joanna Wayburn"

KeyScouts Blog

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

The Ultimate B2B Content Marketing Checklist

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

Critical Yet Overlooked Steps of Creating a Content Marketing Strategy

Content Marketing: everyone is doing it.

7 Ways to Fail at Content Marketing

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

7 Steps to Develop Engaging Content Ideas

One of the most common questions that B2B Content Marketing teams always ask is, “How do we come up with great content?”

The Complete List of B2B Content Types

“If you build it, they will come.”

At least that’s the hope of every B2B inbound marketer: If you build your website, your audience will come.

The 7 Biggest Benefits of B2B Content Marketing

Content marketing is one of the most successful marketing tactics for B2B companies. According to the Content Marketing Institute, 89% of B2B marketers[...]

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How[...]

The Complete Guide to Building a Content Marketing Strategy

The days of in-your-face advertising are over. Most consumers are tired of traditional advertising and sales tactics that scream “buy me now” or “look[...]