KeyScouts Blog

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a[...]

Guest posting is an important content marketing activity that gets overlooked far too often. This is partly because guest posting as a marketing tactic[...]

Early in 2017, Google rolled out a “mobile-first” version of its index, making the web a friendlier place for mobile device users and changing the SEO[...]

As a B2B marketer, you know that lead generation is at the heart of everything you do. You play a vital, fundamental role that your entire business[...]

Selling a product or service online—or even simply trying to get a visitor to land on your site to download an ebook—requires the use of what is known[...]

With the advent of the Internet and other technologies, buyers are better informed, smarter and more meticulous in choosing which company they will[...]

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

There are dozens of different software systems that can help you run your business, and more often than not, they tend to blend together. When so many[...]

Online marketing consists of a variety of repetitive and mundane tasks. Too often, we have to repeat the same action over and over again to get results[...]