KeyScouts Blog

The Ultimate B2B Content Marketing Checklist

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How are[...]

5 B2B Content Writing Tips to Improve Conversions

The Content Marketing Institute has found that 89% of B2B companies are engaging in content marketing as a major part of their digital marketing[...]

"Take a Load Off": 7 Tips to Faster Website Loading Speed

According to recent Aberdeen Group research, every one second delay in website loading speed decreases customer satisfaction by 16%, page views by 11%,[...]

Case Study: Sisense Increases Blog Traffic Over 333% in 1 Year Using KeyScouts

Driving traffic following the inbound marketing methodology is a strategic marketing tactic for many organizations. And to do it effectively, publishing[...]

How to Set Up a B2B Marketing Automation Workflow

B2B marketing automation workflows are the key to effective lead nurturing. Without predetermined workflows in place, trying to close sales is like[...]

The 6 Most-Damaging Marketing Automation Mistakes to Avoid

Marketing automation tools can be very valuable assets for a B2B marketing team. They’re specially designed to make your life easier by increasing[...]

A B2B Marketers Guide to Rebranding Social Media Accounts

Rebranding social media accounts or even a whole business can be an overwhelming task, but it is often a necessary one for a growing business over time.[...]