KeyScouts Blog

B2B Influencer Marketing Best Practices

Influencer marketing is not new, but it has become an increasingly popular trend in the online marketing sphere.

11 Tools For a Successful B2B Foreign Market Entry Strategy

As a CEO launching your B2B tech startup in a foreign market, there is a lot you need to think about—from ensuring that your web presence matches your new[...]

5 B2B Best Practices for Entering a New Market

Are you ready to take your business to new frontiers?

Expanding your B2B business into other regions is a meaningful (and exciting!) step in the overall[...]

The Top New Year’s Resolutions for B2B Marketers

January 1st comes and goes every year. And every year, you make New Year’s resolutions that you swear you’ll stick to—going to the gym three times a week,[...]

Outsourced Vs In-House Marketing: The Complete Guide for B2B Marketers

Your company is growing and your marketing needs are changing. In order to succeed, you need well-planned and executed campaigns that may be larger in[...]

How to Overcome the Challenges of Proving B2B Marketing ROI

Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]

3 Reasons You Need a B2B Omnichannel Experience

Omnichannel is the epitome of a customer-centric approach to marketing. It's all about thinking about the big picture when it comes to customer experience[...]

B2B SEO Writing Guidelines Every Marketer Should Know

With more and more B2B customers researching products and services online, it’s more important than ever for you to upgrade your B2B SEO strategy.

The Beginner's Guide to White Hat B2B SEO

Every B2B company wants their website to rank high on search engines. After all, it’s one of the most effective ways to attract quality leads to your[...]

What Is the Most Effective B2B SEO Solution?

Selling to a business compared to selling to an individual is a very different story. For B2B companies, you’re not going to find your customers in the[...]