Google is constantly updating algorithms. In fact, according to Moz, Google updates their algorithms around 500-600 times per year. Online businesses are impacted every time there is a new release and rally to change their on-site SEO strategy to please the bots.
Search engine optimization is part science and part art, and while there may not be a magic formula that will work for all updates and releases, there are best practices that will ensure SEO success for the majority of Google’s updates.
Below are some on site SEO advice tips from the biggest and best names in the SEO community:
1. Matt Cutts, Google
“Google is trying to return great search results for users . . . if you're aligned with those goals, then we're going to want return the high-quality pages that you're making.”
2. Neil Patel, Quicksprout
“Over the last 11 years of my SEO life, I’ve learned that creativity is the key to SEO success.”
3. Judd Marcello, Smartling
“Ensure your SEO strategy is customized for each country and culture you're targeting. The best global SEO strategies go beyond simply enabling new languages on a current company website. Rather, they involve developing completely new websites that target each individual country that has been identified as a priority, and they localize not only content and SEO, but the overall user experience as well.
4. Orun Bhuiyan, SEOcial
“Create an original organized content repository, like a glossary in your subject matter area. This is the EASIEST content to create that's highly linkable. As far as I know this simple tip isn't publicized or advocated in the SEO community.”
5. Maciej (ma-chi) Fita, Brandignity
“SEO is not as much of a science project as some people make it out to be. SEO requires a marketing hat. You need to understand your audience and how to put out material that connects with them personally and also connects them to your business. ”
“Many people use WordPress for blogging. Many don't know that placing articles in multiple categories can cause duplicate content issues. It's important to use plugins like SEO Yoast to prevent this from happening. Markup your site with Schema. Markup you breadcrumbs, your reviews and other relevant items to improve search engine click through rate.”
7. Mauricio Prinzlau, Cloudwards
“I see very few people talk about CTR (click-thru-rate). But ultimately, good SEO is not primarily ranking well, it's about getting people to click on your result. So we spend a lot of time split testing and improving our CTRs and jumped for a #3 ranking (4% CTR) to 24% by making a few tweaks (for example when writing a review you could add SCAM or LEGIT in your title this will bump your CTR). That means if you only got 10 clicks you now end up with 60! Imagine what that'll do to your bottom line – and you don't even have to buy links for that ;) ”
8. Ashley Orndorff, Paradoxlabs
“When it comes to on-page SEO, getting your meta data right is half the battle. Your title tags have to be unique and descriptive, without keyword stuffing, AND still have to be short enough to not be truncated in the SERPs (search engine results pages). Although search engines don't really process the keywords in your meta descriptions, they do like to see you have them, that they're unique, and not too long.”
9. Richard C. Kelleher
“There's three rules to SEO: GoogleGoogleGoogle . . . So, if you're doing Google advertising, using Google products and developed both your mobile and computer web pages (today you start with mobile instead of static web pages) using Google web designer, you're 90 percent there.”
10. Shay M. Paulson, Meritmedia
“Label the photo(s) in your post with a searchable name. (If your post is about travel tips in London, name the photo “London Travel Tips”). Place a keyword in the beginning of your post title. (Ex. with the keyword Marriage: “10 Marriage Tips for Newlyweds” is better than “10 Tips
for Newlyweds--Marriage Advice”). Tag your posts with keywords. Think in terms of what a regular, everyday person might Google, and go from there.”
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