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KeyScouts Blog

How to Create a Customer Loyalty Marketing Strategy that Maximizes ROI

Customer loyalty is more important than ever. You know it. I know it.

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps[...]

GDPR for B2B Marketers: Everything You Need to Know

Data is the lifeblood of B2B marketing, so when a new law shows up that affects the collection and storage of data, B2B marketers must take notice.

4 Best Practices for Promoting B2B Content

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

The Ultimate B2B Content Marketing Checklist

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How[...]

5 B2B Content Writing Tips to Improve Conversions

The Content Marketing Institute has found that 89% of B2B companies are engaging in content marketing as a major part of their digital marketing[...]