KeyScouts Blog

4 Ways B2B Marketers Can Optimize for Voice Search

These days, it seems like everyone is saying that Voice Search is the future of SEO.

And it’s not for naught…

How to Create a Customer Loyalty Marketing Strategy that Maximizes ROI

Customer loyalty is more important than ever. You know it. I know it.

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

6 B2B Marketing Strategies Shaping 2018

With the advent of the Internet and other technologies, buyers are better informed, smarter and more meticulous in choosing which company they will[...]

4 Best Practices for Promoting B2B Content

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

6 Ways to Optimize Your B2B Lead Generation Strategy

Your B2B business can throw thousands of dollars into online advertising, but without an inbound lead generation strategy, it’s safe to say that you’ll[...]

Critical Yet Overlooked Steps of Creating Content Marketing Strategy

Content Marketing: everyone is doing it.

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

7 Ways to Fail at Content Marketing

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]