KeyScouts Blog

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a[...]

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up[...]

You’ve been marketing your B2B business on your own for a while now. You’ve tried everything—content marketing, guest posting, social media[...]

Having a successful online social media presence is one of the main goals of modern businesses, both big and small. There’s a reason 83% of B2B[...]

Imagine expanding your business into an entire new territory, possibly somewhere overseas. This new market would open up thousands of opportunities and[...]

As you read this, millions of potential customers are online searching for your products or services.  But if they can’t find you, their business will[...]

 How do you get new B2B customers? Is there some “secret method” that always results in dozens of leads, all of whom turn into customers?

B2B lead generation is a very hefty job, and there are quite a few issues marketers face when it comes to getting the job done.

Inbound marketing activities educate and guide prospective customers through the conversion funnel, but many marketers might feel they need a bit of[...]