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KeyScouts Blog

Establishing Your Brand Voice in B2B Marketing

Why did the marketer get off the trampoline?

How to Use Social Media for SEO

How social affects your website’s ranking ability has alway been something that’s hotly debated. While Bing has come out and said that social factors do[...]

Artificial Intelligence and the Future of Marketing

A lot is made of the value of data in the modern world. The fact is, businesses of all sizes collect huge amounts of data, but when it comes to putting it[...]

How to Use Headings for SEO

If you thought a heading was just a heading, then you’ll get quite a wake-up call when you go to publish your first article on your website! Suddenly[...]

How Will Coronavirus Impact Your Marketing Efforts?

By now, Coronavirus needs no introduction.

Marketing Attribution for B2B Marketers

Digital marketing is an endless fountain of opportunity. You can reach out to potential customers on social media or email or through Google[...]

The Ultimate Guide to B2B Marketing Analytics

Successful B2B marketing isn’t accomplished based on gut instinct or feelings. Even the most experienced marketers rely on more than just their expertise.

B2B Lead Scoring Tips for Better MQLs & SQLs

Marketing is highly data-driven. While it’s still creative, B2B marketing is focused on using data analytics to reach customers more effectively. Data[...]

The Pros and Cons of Using HubSpot

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a 12.2%[...]

Topic Clusters are the New Keywords

When it comes to SEO, keywords have been the buzzword forever. There are dozens of tools such as Google Keyword Planner to help your business come up with[...]

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