Play is fun, entertaining, exciting, and informative, which explains why games are mainstream and all around us. Play is natural for human beings, be it[...]
There are lots of different channels in online marketing, let alone marketing in general. It’s easy to treat different each marketing channel as a[...]
With an unprecedented inflow of venture capital resulting in a large number of startups, these young companies must establish themselves as serious[...]
Many tend to treat SEO and PPC as separate entities, but this could be holding back digital marketing efforts. There are many cross-overs between SEO and[...]
For B2B companies, content marketing isn’t just a way to increase leads and sales; it’s also a way to differentiate yourself from the competition.[...]
When you learn the basics of SEO, you realize one of the main drivers is content. This should follow a logical progression - so if we want to learn about[...]
Keywords are a tool that helps us understand user intent. What matters to Google is that your content provides valuable information for people searching[...]
Think you’re going to make it to the top of the rankings with just text alone? Modern SEO is increasingly about how users experience your page, and[...]
When you sit down to write a piece of content it’s natural to wonder how long it should be. That begs the question of whether there is an ideal word count[...]
Once you’ve built an asset you want to maintain it and ensure it continues to bring in a return. Too often in SEO, we create high-performing content, and[...]
Are you making the most of your social media presence? There’s an endless list of social media platforms these days, so it’s something you constantly need[...]
NOTE: This is the first of a two-part series describing the benefits and giving practical tips on how to achieve your content marketing goals.
The vast majority of visitors to your website probably leave without a trace. They’re a number in your analytics, but that’s it - you don’t have any way[...]
Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]
Video killed the radio star. Will artificial intelligence copywriting kill the content writer?
AI is threatening many people’s jobs today and will do so[...]
People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]
Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]
