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How to Build Your B2B Brand Through Instagram

Instagram may have over a billion monthly users, but many B2B businesses still like to think of it as something that’s only useful for B2C brands.[...]

How is COVID-19 Affecting SEO?

Back in March, we wrote an article that took a look at how COVID-19 might affect your marketing efforts. At the time, just over 162,000 people had been[...]

How to Use Social Media for SEO

How social affects your website’s ranking ability has alway been something that’s hotly debated. While Bing has come out and said that social factors do[...]

The Breakdown of a Search Engine Page

It used to be that a search engine results page (SERP) was very simple. You had paid ads and organic listings, and they all looked pretty much the same,[...]

Artificial Intelligence and the Future of Marketing

A lot is made of the value of data in the modern world. The fact is, businesses of all sizes collect huge amounts of data, but when it comes to putting it[...]

How to Get Multiple Spots on Page #1 of the SERPs

If ranking number one on Google gets you 32.5% of all clicks, and ranking second gets you 17.6% of all clicks, then surely ranking one and two should be[...]

The Power of Account-Based Marketing and SEO

On the face of it, account-based marketing (ABM) and search engine optimization (SEO) might not seem like the perfect fit. One involves targeting specific[...]

How to Master SEO for Landing Pages

Your landing pages are some of the most important pages in your digital marketing armory. They’re the pages that get you leads, and at the end of the day,[...]

YouTube SEO: How to Rank YouTube Videos

Everyone’s heard of YouTube, everyone’s used it, and many people have posted videos on it, but not so many people see it as a search engine. In reality[...]

How to Use Headings for SEO

If you thought a heading was just a heading, then you’ll get quite a wake-up call when you go to publish your first article on your website! Suddenly[...]

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