Driving traffic following the inbound marketing methodology is a strategic marketing tactic for many organizations. And to do it effectively, publishing relevant and valuable content on a consistent basis is key.
Content marketing is the most effective way to attract new website visitors, become a thought leader in your industry, and increase your conversion rates — especially for B2B companies.
The first step in building a successful content marketing strategy is to start publishing high-quality blog posts.
Websites with a blog usually have 434% more indexed pages, which a crucial factor for SEO.
Blogging also improves lead generation and conversion rates, with 47% of buyers engaging with a sales representative only after viewing around 3-5 website pages, first.
Thus, it is clear why Sisense, a business analytics platform provider, worked with KeyScouts to optimize their blog.
Want to learn how Sisense increased their blog traffic by over 333% in just one year? Download the case study!
