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How to Build a Strong Social Media Presence in 30 Days

Having a successful online social media presence is one of the main goals of modern businesses, both big and small. There’s a reason why 83% of B2B[...]

6 Most Effective B2B Guest Posting Tips

Guest posting is an important content marketing activity that gets overlooked far too often. This is partly because guest posting as a marketing tactic[...]

Beyond a Lead Collection Obsession: How to Create a Sales and Marketing Alignment

As online marketers, we are addicted to and obsessed with collecting leads.

We count how many come in (and pat ourselves on the back when they do), we[...]

6 Ways KeyScouts Can Transform Your B2B Content Marketing Strategy

“Content marketing” has become one of the most frequently used terms in the digital space over the past five years. But if you ask most companies,[...]

Case Study: Sisense Increases Blog Traffic Over 333% in 1 Year Using KeyScouts

Driving traffic following the inbound marketing methodology is a strategic marketing tactic for many organizations. And to do it effectively,[...]

Outsourced Vs In-House Marketing: The Complete Guide for B2B Marketers

Your company is growing and your marketing needs are changing. In order to succeed, you need well-planned and executed campaigns that may be larger in[...]

Think You Don’t Need to Hire a Marketing Agency?

Lately, it seems like every company is taking the plunge and hiring a marketing agency. It’s the “in” thing to do and many businesses claim it really[...]

Case Study: How KeyScouts Helped One Company Experience a 90% Increase in Organic Blog Visitors

Blogs are one of the key sources of organic website traffic. In fact, 53% of marketers say blog content creation is their number one inbound marketing[...]

What Is the Most Effective B2B SEO Solution?

Selling to a business compared to selling to an individual is a very different story. For B2B companies, you’re not going to find your customers in the[...]

10 Common B2B Content Writing Mistakes (And How to Avoid Them)

People make mistakes – it is a fact of life. And writers are no exception. In the past, some writing mistakes to avoid may have gone unnoticed without[...]