If ranking number one on Google gets you 32.5% of all clicks and ranking second gets you 17.6% of all clicks, then surely ranking one and two should be[...]
You can’t be successful with SEO without good levels of engagement. If people don’t find your website useful, then Google has no reason to rank you in the[...]
So much of modern SEO is about providing the right experience for your target audience. If you’ve got a high bounce rate, then it might be a sign that[...]
Are you maximizing every touchpoint you have with your customers?
If you’re not automating some of your marketing processes, then the chances are you’re missing out on a large number of customers. It’s just not possible[...]
Instagram may have over a billion monthly users, but many B2B businesses still like to think of it as something that’s only useful for B2C brands.[...]
Back in March, we wrote an article that took a look at how COVID-19 might affect your marketing efforts. At the time, just over 162,000 people had been[...]
How social affects your website’s ranking ability has alway been something that’s hotly debated. While Bing has come out and said that social factors do[...]
It used to be that a search engine results page (SERP) was very simple. You had paid ads and organic listings, and they all looked pretty much the same,[...]
Everyone’s heard of YouTube, everyone’s used it, and many people have posted videos on it, but not so many people see it as a search engine. In reality[...]
If you thought a heading was just a heading, then you’ll get quite a wake-up call when you go to publish your first article on your website! Suddenly[...]
