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Author Archive for: "Tomer Harel"

KeyScouts Blog

7 Key Elements of a Successful B2B Online Marketing Strategy

The B2B world is highly competitive. For those companies with a clearly documented online marketing strategy, success is much more attainable. But many[...]

Beyond a Lead Collection Obsession: How to Create a Sales and Marketing Alignment

As online marketers, we are addicted to and obsessed with collecting leads.

We count how many come in (and pat ourselves on the back when they do), we[...]

4 Ways B2B Marketers Can Optimize for Voice Search

These days, it seems like everyone is saying that Voice Search is the future of SEO.

And it’s not for naught…

5 Tips for Generating B2B Leads Using LinkedIn

As the most popular social network for B2B content marketers, LinkedIn is robust, filled with half a billion regular users (read: prospects), and[...]

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps uncover[...]

GDPR for B2B Marketers: Everything You Need to Know

Data is the lifeblood of B2B marketing, so when a new law shows up that affects the collection and storage of data, B2B marketers must take notice.

4 Best Practices for Promoting B2B Content

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

4 Ways to Use Account-Based Marketing & Inbound Marketing Together

Let’s start off with a survey:

5 B2B Content Writing Tips to Improve Conversions

The Content Marketing Institute has found that 89% of B2B companies are engaging in content marketing as a major part of their digital marketing[...]

"Take a Load Off": 7 Tips to Faster Website Loading Speed

According to recent Aberdeen Group research, every one second delay in website loading speed decreases customer satisfaction by 16%, page views by 11%,[...]

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