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What's Best for B2B Lead Generation: LinkedIn or SEO?

When it comes to digital marketing for tech companies, executives ask themselves where they should invest

How AI is Changing SEO

New technologies are introduced every day, but few have the impact of ChatGPT, the Open Source AI natural language processing technology

How to Create a B2B SEO Strategy

B2B SEO (search engine optimization) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs)[...]

How Companies can Improve their Google Rankings

Companies can use a variety of methods to improve their Google ranking. By optimizing their websites and online presence, they can attract more

Season's Greetings from KeyScouts 2022

On behalf of KeyScouts, we would like to extend our warmest season's greetings to all of our clients, partners, and colleagues. As we come to the end of[...]

Funnel Marketing Strategy

If you're looking to create a successful funnel marketing strategy, you'll need to focus on creating a cohesive experience for your customers. By[...]

Digital Content Strategy

Compelling content isn't something you stumble upon. Between creative demands, channel decisions, and budgetary constraints, digital content strategy is[...]

Creating a Digital Marketing Plan

Digital marketing is a challenging process for most companies, especially tech companies and startups entering the digital arena for the first time. There[...]

Digital Marketing for Tech Companies

Digital marketing has become a vital part of business marketing today. The information technology sector is an extremely competitive industry, spanning a[...]

The Strength of Customer Testimonials

Sustainable growth is the holy grail for any successful business. That means consistently delivering for your customers whether they acknowledge it or[...]

5 Gamification Techniques that Work for B2B Marketing

Play is fun, entertaining, exciting, and informative, which explains why games are mainstream and all around us. Play is natural for human beings, be it[...]

Top 7 Tactics for B2B Online Lead Generation

Lead generation can be one of the most crucial elements in any B2B business, but it can also be very tricky to get right. To generate leads, you need

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