Archives

KeyScouts Blog

Why You Need A Guest Posting Strategy & Why PR Isn't Cutting It

Let me start by making one thing very clear: Guest posting is not PR.

Now that we know what guest posting isn’t, we can dig into what it is – and put the[...]

Can SEO Be Automated?

The question, "Can SEO be automated?" is one that many people wonder about. 

The short answer is: Yes, it can and there are many tools that are designed[...]

B2B SEO Tips for Small Businesses

Small and medium sized businesses (SMBs) should be no stranger to B2B SEO. They too, can benefit from the array of advantages that come with ranking high[...]

3 Reasons You Need a B2B Omnichannel Experience

Omnichannel is the epitome of a customer-centric approach to marketing. It's all about thinking about the big picture when it comes to customer experience[...]

Case Study: How KeyScouts Helped One Company Experience a 90% Increase in Organic Blog Visitors

Blogs are one of the key sources of organic website traffic. In fact, 53% of marketers say blog content creation is their number one inbound marketing[...]

The Beginner's Guide to White Hat B2B SEO

Every B2B company wants their website to rank high on search engines. After all, it’s one of the most effective ways to attract quality leads to your[...]

What Is the Most Effective B2B SEO Solution?

Selling to a business compared to selling to an individual is a very different story. For B2B companies, you’re not going to find your customers in the[...]

10 Common B2B Content Writing Mistakes (And How to Avoid Them)

People make mistakes – it is a fact of life. And writers are no exception. In the past, some writing mistakes to avoid may have gone unnoticed without[...]

9 Effective B2B SEO Tips Every Marketer Should Know

Search Engine Optimization (SEO) is both an art and a science. As such, grand masterpieces have been created and volumes of research have been published.[...]

7 Productivity Tools for Marketing Executives to Get More Done in Less Time

As a marketing executive, you have to manage your time and energy to get more done in less time. One way to make sure you get the most of every minute is[...]

How to Choose the Right Marketing Agency for your Business

There are many factors involved in the process of choosing the ideal marketing agency for your business to partner with. The task can be overwhelming, as[...]

How to Measure Your Marketing Campaign ROI

If you’ve started the journey of measuring your marketing campaign’s ROI, and find yourself a bit confused or overwhelmed, we can assure that you are not[...]

How Funded Startups Should Plan Their Online Marketing Budget

Getting funding for your startup means that you will have a lot of exciting new paths opening up in front of you that you will need to navigate wisely in[...]

The Top 5 B2B Lead Generation Services To Request from an Agency

Lead generation is the oxygen that makes each and and every business thrive. Without new business coming through the door, companies will struggle to[...]

Increase Qualified B2B Leads by Following These 9 Simple Steps

If you’re generating an increasing number of leads for your company, that’s great - but only if those leads are relevant and high-quality. Have you[...]

Quality Over Quantity: How to Attract Relevant Leads

Knowing how to attract relevant leads for your business is a key element for success. But while many marketers may think they know how to effectively do[...]

13 Tips for Using Facebook to Promote Your Brand

Chances are, you and most of the people you know are on Facebook. With over 1.5 billion monthly active users, it’s the biggest social networking site[...]

Off Site SEO Tips from Experts

We already established in a previous post how important is to implement high quality on-site SEO techniques, and we received some amazing advice from[...]

Marketing Attribution Represents the Future of Actionable Marketing

Enterprises that are serious about measuring the effect of their marketing initiatives are turning to marketing attribution. According to Forbes, the[...]

100 Online Marketing Influencers You’re Not Following . . . and a Bonus

The online marketing world grows and changes so rapidly that the best way to stay in the know is not to read a book or even attend a conference; the best[...]

3 Ways to Rank Higher on Google SERPs

In the real estate of the internet, being listed higher on Google’s Search Engine Results Page (SERP) is like that million dollar beach house you have[...]

Innovative Sites for Promoting Your Startup

Startups are hubs of innovation, incubators of creativity; home to dedicated souls with spunk, commitment, and initiative. Though your startup may one day[...]

5 Tools We Couldn't Do Without

Working at KeyScouts means waking up for a Skype call to a client in Kenya and ending the day updating Basecamp with a project manager in Costa Rica. With[...]

"