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4 Steps Toward Building a Marketing Strategy That Suits Your Business

Every B2B organization needs an online marketing strategy, regardless of size, industry, or age. However, merely having a strategy isn’t enough. The[...]

7 Key Elements of a Successful B2B Online Marketing Strategy

The B2B world is highly competitive. For those companies with a clearly documented online marketing strategy, success is much more attainable. But many[...]

Strategies for Using Emotion in B2B Content Marketing

B2B content marketing is known for being straightforward. This is a stark contrast to B2C content marketing, which is known for being more[...]

How to Be the Tour Guide on the B2B Buyer Journey

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers[...]

Beyond a Lead Collection Obsession: How to Create a Sales and Marketing Alignment

As online marketers, we are addicted to and obsessed with collecting leads.

We count how many come in (and pat ourselves on the back when they do), we[...]

4 Ways B2B Marketers Can Optimize for Voice Search

These days, it seems like everyone is saying that Voice Search is the future of SEO.

And it’s not for naught…

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

4 Best Practices for Promoting B2B Content

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

Critical Yet Overlooked Steps of Creating a Content Marketing Strategy

Content Marketing: everyone is doing it.

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

7 Ways to Fail at Content Marketing

Content marketing is arguably the most effective way for B2B companies to capture new leads, grow brand awareness, and build customer loyalty.

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

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