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An Overview of B2B Marketing and Sales Benchmarks

The success of a marketing program is too often judged based solely on sales. This can be an issue when it comes to demonstrating the true value of your[...]

Prepping Your B2B Company for the Mobile-First Index

First announced at SMX West in 2017 with plans to roll out early this year, Google’s mobile-first index refers to how Google will update its search[...]

The Top New Year’s Resolutions for B2B Marketers

January 1st comes and goes every year. And every year, you make New Year’s resolutions that you swear you’ll stick to—going to the gym three times a week,[...]

Outsourced Vs In-House Marketing: The Complete Guide for B2B Marketers

Your company is growing and your marketing needs are changing. In order to succeed, you need well-planned and executed campaigns that may be larger in[...]

The Best Tools For Collecting B2B Marketing ROI Data

When it comes to measuring your B2B marketing ROI, the last thing you want to rely on is an excel spreadsheet.

Sure, you can manually collect your[...]

How to Measure B2B Social Media ROI

Social media is a significant part of most B2B marketing budgets and strategies. In fact, it accounts for about 20.9% of your budget, according to the[...]

How to Overcome the Challenges of Proving B2B Marketing ROI

Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]

3 Ways to Measure B2B Marketing ROI

It’s no secret that marketing is key to the success of B2B organizations. There’s just one problem, it can be very difficult to determine how valuable[...]

Why You Need A Guest Posting Strategy & Why PR Isn't Cutting It

Let me start by making one thing very clear: Guest posting is not PR.

Now that we know what guest posting isn’t, we can dig into what it is – and put the[...]

Can SEO Be Automated?

The question, "Can SEO be automated?" is one that many people wonder about. 

The short answer is: Yes, it can and there are many tools that are designed[...]

B2B SEO Tips for Small Businesses

Small and medium sized businesses (SMBs) should be no stranger to B2B SEO. They too, can benefit from the array of advantages that come with ranking high[...]

3 Reasons You Need a B2B Omnichannel Experience

Omnichannel is the epitome of a customer-centric approach to marketing. It's all about thinking about the big picture when it comes to customer experience[...]

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