The question, "Can SEO be automated?" is one that many people wonder about.
The short answer is: Yes, it can and there are many tools that are designed to do it.
But, the long answer (the one you're better off listening to) is that automated SEO has a limited role in a complete B2B SEO strategy.
Leaving your entire strategy in the hands of a robot will not yield optimal results and can actually be damaging. Unless, you use automation for very specific tasks. Using automated tools can help lighten your work load and do a more dilligent job when it comes to performing keyword research, site audits, or creating reports.
However, developing marketing plans based on:
- Target audience personas
- Analyzing competitive intelligence
- Relating to publications and influencers
- Making decisions based upon the data gathered
can, and should, only be conducted by humans.
Learn more about B2B SEO automation in this informative presentation:
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