KeyScouts Blog

7 Biggest Benefits of B2B Content Marketing

NOTE: This is the first of a two-part series describing the benefits and giving practical tips on how to achieve your content marketing goals.

Lead Magnets: An important part of your digital marketing strategy

The vast majority of visitors to your website probably leave without a trace. They’re a number in your analytics, but that’s it - you don’t have any[...]

Boost SEO with Best Practices for Internal Linking

Think internal links are the poor relatives of external links?

User Behavior Analysis: The New Way to Measure Content Performance

“Content is King”, and just about anyone in the publishing or editing spaces can explain the truth of the sentiment about the importance of digital[...]

5 Google Analytics Tips to Power-Up Your Business

Google Analytics helps online business owners understand their customers’ behavior and conversion funnel performance; more importantly, it helps[...]

An Overview of B2B Marketing and Sales Benchmarks

The success of a marketing program is too often judged based solely on sales. This can be an issue when it comes to demonstrating the true value of[...]

3 Ways to Measure B2B Marketing ROI

It’s no secret that marketing is key to the success of B2B organizations. There’s just one problem, it can be very difficult to determine how valuable[...]

How to Measure B2B Customer Loyalty Without the Guesswork

It’s a well-known fact that B2B loyal customers make a bigger difference to long-term profits than new or one-time customers. Perhaps you’ve already[...]

How To Use Your Website To Build Customer Loyalty

Your website is one of your most powerful assets for getting discovered by potential customers and securing new business. But it is also a vital tool[...]