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5 Key Criteria for Selecting Keywords in 2022

Search engines get smarter every day. They’ve become amazingly adept at understanding how ideas fit together to create meaning, which means selecting[...]

Season's Greetings from KeyScouts

It’s that time of year again, where we can take a break and share some special time with friends and family. It’s also a time to take stock of the year[...]

The Role of Multimedia in SEO for B2B

Think you’re going to make it to the top of the rankings with just text alone? Modern SEO is increasingly about how users experience your page, and[...]

Word Count and SEO: Does Size Matter?

When you sit down to write a piece of content it’s natural to wonder how long it should be. That begs the question of whether there is an ideal word[...]

7 Coolest SEO Tools for 2022

It seems like every year there’s a whole host of new SEO tools that hit the market. In such a crowded space, how can you know what works and what[...]

How Content Refresh Boosts SEO

Once you’ve built an asset you want to maintain it and ensure it continues to bring in a return. Too often in SEO, we create high-performing content,[...]

Which Social Platforms are Best for B2B?

Are you making the most of your social media presence?  There’s an endless list of social media platforms these days, so it’s something you constantly[...]

7 Best Tactics for B2B Content Marketing

NOTE: This is the second post of a two-part series describing the benefits and giving practical tips on how to achieve your B2B content marketing goals.

7 Biggest Benefits of B2B Content Marketing

NOTE: This is the first of a two-part series describing the benefits and giving practical tips on how to achieve your content marketing goals.

Lead Magnets: An important part of your digital marketing strategy

The vast majority of visitors to your website probably leave without a trace. They’re a number in your analytics, but that’s it - you don’t have any[...]

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