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12 Common B2B Marketing Analytics Mistakes to Avoid

Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]

B2B Marketing Analytics: How to Measure Your Blog's Performance

A blog is one of the most essential pieces of any content marketing strategy. It’s the basis for all of your content and how you address questions,[...]

Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence kill the content writer?

AI is threatening many people’s jobs today and will do so even more[...]

How to Effectively Use Storytelling in B2B Content Marketing

People have the funny idea that B2B content marketing is a completely different type of marketing from B2C. They imagine that since you’re marketing to[...]

The Top 15 Content Marketing KPIs You Must Measure

Traditional marketing channels such as TV advertising, direct mail, billboards, and telemarketing, aren’t going anywhere, but for many B2B companies,[...]

The Ultimate B2B Content Marketing Checklist

Content marketing is a fundamental activity for B2B companies to generate a higher number of qualified leads. In fact, 89% of B2B marketers use content[...]