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KeyScouts Blog

What’s Going to Make the Difference for Your SEO in 2021?

When it comes to SEO in 2021, it’s certainly not a case of out with the old and in with the new. You’ll be pleased to hear that the things that have[...]

Establishing Your Brand Voice in B2B Marketing

Why did the marketer get off the trampoline?

How to Get Multiple Spots on Page #1 of the SERPs

If ranking number one on Google gets you 32.5% of all clicks, and ranking second gets you 17.6% of all clicks, then surely ranking one and two should[...]

The Power of Account-Based Marketing and SEO

On the face of it, account-based marketing (ABM) and search engine optimization (SEO) might not seem like the perfect fit. One involves targeting[...]

How to Master SEO for Landing Pages

Your landing pages are some of the most important pages in your digital marketing armory. They’re the pages that get you leads, and at the end of the[...]

Webinar: Building an Effective SEO Content Strategy

I recently had the honor of participating in a webinar called "Fundamentals of building an effective SEO content strategy in HubSpot" with marketing[...]

A Quick Guide to E.A.T for Google

What is E.A.T.?

12 Common B2B Marketing Analytics Mistakes to Avoid

Waking up late, spilling your morning coffee, forgetting to take your seasonal allergy pill…those are all mistakes that can throw off your day. But[...]

B2B Marketing Analytics: How to Measure Your Blog's Performance

A blog is one of the most essential pieces of any content marketing strategy. It’s the basis for all of your content and how you address questions,[...]

Will A.I. Replace Content Writers?

Video killed the radio star. Will artificial intelligence copywriting kill the content writer?

AI is threatening many people’s jobs today and will do[...]

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