Companies can use a variety of methods to improve their Google ranking. By optimizing their websites and online presence, they can attract more
qualified leads, drive traffic, and increase conversions. This article provides tips, tools, and examples to help companies achieve higher search engine rankings, while also suggesting ways to evaluate performance and make improvements on a constant basis.
How Companies Can Improve Their Google Rankings
Why Should It Be a Top Priority?
When it comes to digital marketing for tech companies, improving Google Rankings should be a top priority. It is one of the most cost-effective marketing channels today, that can bring significant benefits through online engagements that result in conversions and ultimately sales.
Why are rankings more important than other channels? Because you get to capture your target audience in real-time at the exact point where they are searching for companies like yours and the solutions you provide. Timing is everything here and unlike any other online marketing channel, Google is the only one that can send traffic to your website exactly at the right moment.
To make this happen a company must not only exist but be noticed online. It must also feature content that is recognized by Google’s search engine as authentic and informative while providing relevant information for prospects at each stage of the customer journey.
The process of improving your rankings on Google or other search engines is called SEO: Search Engine Optimization. SEO is a long-term effort but highly rewarding if you are willing to be a consistent long-term commitment.
The major benefits of making a constant effort to improve Google rankings using SEO include:
Increased Targeted Traffic
A higher search engine ranking can drive more organic laser-targeted traffic to a company's website, providing more opportunities to generate leads and sales.
Better User Experience
Optimizing a website for search engines can also improve the user experience. A well-structured and faster website that is mobile-friendly with clear headings, and user-friendly navigation, makes it easier for visitors to find what they are looking for and move to the stage of the sales funnel.
A strong online presence and high search engine ranking can also help improve a company's reputation and credibility, showing that they are a leader in their industry.
Improving search engine rankings through SEO is a cost-effective way to drive traffic to a website and reach new customers, compared to more traditional forms of advertising.
Unlike advertising where you get traffic if you spend more dollars, SEO actually builds sustainable online assets for your business that will drive traffic to your website for the long term, regardless if you are advertising or not.
Think of SEO as gaining real estate on Google’s front page, exactly in the right place and at the right time for your audience to find you.
Basic Steps for Improving Google Rankings
Let’s take a look at some practical steps that can improve rankings in both the short and long term.
Keyword Research - Research keywords related to the company's products or services, and incorporate them into website content, meta tags, and URLs.
Quality Content - Create high-quality, unique, and relevant content that is optimized for search engines.
On-page Optimization - Optimize website elements such as title tags, meta descriptions, and header tags to increase visibility and click-through rates.
Backlinks - Obtain high-quality backlinks from reputable websites to improve the website's authority and search engine ranking. You should also invest in a strong and strategic internal linking structure within your website.
Mobile Optimization - Ensure the website is optimized for mobile devices and has a fast loading speed.
Low Hanging Fruit - Focus your initial efforts on keywords where you already rank in the top 5 pages. By investing a relatively small amount of work you can show a significant improvement in your rankings within a relatively short period of time.
SEO is a profession that requires a lot of expertise. While it is possible to build this knowledge in-house, the downside is that it takes a significant financial and time investment. A faster and usually more cost-effective route is to partner with the right SEO agency that has the experience and can perform these important tasks on your behalf as part of your digital marketing effort.
How to Measure Improvement
Constant measurement and improvement of results is critical for implementing a successful SEO campaign. Companies should regularly review their website analytics and use tools such as Google Analytics and Google Search Console to identify areas for improvement.
They should also track their keyword rankings and backlink profile to ensure their website is appearing in relevant search results. By continuously improving website and online presence, companies can attract more qualified leads, drive traffic, and increase conversions.
To measure improvement in your Google rankings make sure to track these important KPIs:
- Amount of keywords your domain is ranking for in the top 100 results and in the top 10 first page results.
- Organic traffic growth
- Organic leads growth
- The conversion rate on key pages.
- Average time on page.
Investing in SEO is a long-term strategic effort but highly effective that can change your business in ways you cannot imagine. Think of building sustainable long-term digital real-estate assets on Google that will generate business for your company for many more years to come.
Contact our team at KeyScouts to get a free evaluation of your website’s potential and learn more about SEO and how it can help improve your company’s rankings on Google for both the short and long term.