Author Archive for: "Joanna Wayburn"

KeyScouts Blog

The 8 Best Content Marketing Tools

Traditional marketing has been replaced with a more forward-thinking approach: Content marketing. Content marketing is far more strategic and better at[...]

7 Steps to Develop Engaging Content Ideas

One of the most common questions that B2B Content Marketing teams always ask is, “How do we come up with great content?”

The Complete List of B2B Content Types

“If you build it, they will come.”

At least that’s the hope of every B2B inbound marketer: If you build your website, your audience will come.

The 7 Biggest Benefits of B2B Content Marketing

Content marketing is one of the most successful marketing tactics for B2B companies. According to the Content Marketing Institute, 89% of B2B marketers[...]

5 Tips for a Winning International B2B Inbound Marketing Strategy

With the B2B landscape becoming increasingly competitive, you’ll need a solid plan if you’re thinking of expanding into an international market. How are[...]

The Complete Guide to Building a Content Marketing Strategy

The days of in-your-face advertising are over. Most consumers are tired of traditional advertising and sales tactics that scream “buy me now” or “look[...]

The Top 6 Social Media Market Entry Strategy Tips

Anyone who’s entered a new international market knows how difficult it is to plan such a substantial move.

How to Measure B2B Social Media ROI

Social media is a significant part of most B2B marketing budgets and strategies. In fact, it accounts for about 20.9% of your budget, according to the[...]

How to Overcome the Challenges of Proving B2B Marketing ROI

Proving B2B marketing ROI is one of the biggest challenges that marketing leaders face when reporting to executives at their company. 66 percent of[...]

7 Productivity Tools for Marketing Executives to Get More Done in Less Time

As a marketing executive, you have to manage your time and energy to get more done in less time. One way to make sure you get the most of every minute is[...]