KeyScouts Blog

How to Be the Tour Guide on the B2B Buyer Journey

The online buyer has changed and so has the journey; as marketers, we must change our approach to accommodate the new steps and methods that online buyers[...]

Critical Yet Overlooked Steps of Creating a Content Marketing Strategy

Content Marketing: everyone is doing it.

How to Select the Right Images for Blog Posts

Hey Bill Gates, sorry to burst your bubble, but content is not king. It may have taken nearly 20 years for us to realize it; but since you uttered that[...]

How to Beat the Competition Online in 5 Simple Ways

Most online businesses do not have the luxury of owning their vertical.

Unless you patented the Chia Pet or work for Google, chances are you have[...]

Innovative Sites for Promoting Your Startup

Startups are hubs of innovation, incubators of creativity; home to dedicated souls with spunk, commitment, and initiative. Though your startup may one day[...]