Lately, it seems like every company is taking the plunge and hiring a marketing agency. It’s the “in” thing to do and many businesses claim it really helps improve their marketing ROI. Not to mention, it takes a ton of the burden off of their own plate.
But is it really worth it? Does hiring a marketing agency make sense in every situation?
If you’re already digitally savvy, you probably feel you can do your own marketing. Or, if you’re unfamiliar with online marketing, you can just take Online Marketing 101 and figure it out.
But not being familiar with online marketing means you can’t actually judge if hiring an agency will be worth it, since you won’t understand the benefits. Or worse, if you’re business isn’t profitable yet, it wouldn’t be wise to hire a marketing agency, right?
Are these reasons really enough to not work with an agency?
Let’s be honest, while there may be some arguments against hiring an online marketing agency, in the end, the benefits far outweigh the costs, and the pros demolish the cons.
1. You Can't Do What They Do
Yes, you may be able to post on social media, write blog posts, and send emails, but you won’t be able to perform those tasks at the same cadence or as strategically as a marketing agency would.
The reality is that marketing agencies have years of experience and many clients under their belt. This means they’ve seen and done it all. And, they know what’s effective. The level of professionalism and extensive knowledge available at a marketing agency is only accessible by hiring one.
2. You'll Never Have Enough Time to Learn Everything
Learning is an ongoing process that lasts a lifetime, and marketing is an industry that constantly changes and evolves. This means that you have to take time to learn each day if you want to be on the cutting edge. Reading a book called Marketing 101 won’t make you an expert, and it will probably be outdated information anyways.
Marketing changes and adapts at the speed of technology, so if you try to take it all on yourself, you'd barely have enough time to learn the basics; nonetheless try and keep up with the ever-changing trends while simultaneously fulfilling your duties.
On the other hand, a marketing agency’s focus is on expanding their in-depth knowledge of the subject. They pay their staff to learn the latest trends and to share that knowledge with you. Plus, their experience includes hands-on-learning from running countless successful marketing campaigns that would be challenging for you to replicate.
3. Investing In Your Marketing Strategy Is Money Well Spent
Even if your business isn’t profitable yet, investing in a marketing agency is exactly what you need to spend on in order to generate profit. Successful online marketing is how you get the word out about your business, generate traffic, increase conversions, and make the most of every dollar spent.
Truthfully, hiring an agency will probably maximize your revenue in far less time than you would be able to without an agency.
4. You Don't Have to Understand Marketing to Hire an Agency
You might think that you need to understand all the odds and ends about how online marketing works before you hire an agency, but that’s not the case. The main reason you hire an agency is to leave it to the professionals! All you need to understand is the return on investment (ROI) that you can expect from the agency’s services, which will include:
- Increased sales
- Targeted website visitors
- Improved conversion rates
- Increased engagement
And, a respectable marketing agency will help you understand the ROI that concerns you, so you know exactly what you’re paying for.
5. A Marketing Agency Will Help You Measure Success
It's the job of your marketing agency to measure and track every single effort they make. This means they are responsible for telling you if and how you are achieving success through their efforts.
A responsible agency will send you periodic reports that detail everything you need to know about how your marketing dollars are being used, and what is making the biggest impact on your goals.
The key is to remember that marketing, just like everything, is a long-term investment. It could take approximately 3 months to see your full results, so it’s important to remain patient.
6. Hiring In-House Is Time-Consuming and Cost-Prohibitive
You might think it’s more affordable to hire an in-house marketer, but you’d be wrong. While an in-house team might know your brand, target audience, and company goals best, there are many hidden costs involved in hiring in-house:
- Added office space and overhead
When you hire an agency, your time investment is up-front — you do the due diligence once. After that, you can sit back and relax while a team of expert marketers take care of your marketing needs.
Regarding the cost, an outsourced team:
- Requires no in-house space/overhead
- Hires and trains their own experts when scaling is required
- Saves you from paying full salaries plus benefits
Plus, if you hire an agency that specializes in your field, such as B2B technology, you gain even more targeted expertise than you could imagine.
If you’re ready to see how an online marketing agency can transform your business, contact KeyScouts today!