Archives

KeyScouts Blog

Are High Bounce Rates Holding Back Your SEO?

So much of modern SEO is about providing the right experience for your target audience. If you’ve got a high bounce rate, then it might be a sign that[...]

How Digital Marketing Uses Touchpoints to Boost B2B Sales

Are you maximizing every touchpoint you have with your customers?

Your “About Us” Isn’t Just Another Page

How do you feel when you meet up with someone you know nothing about? How about when you get your credit card out to buy something from a business you[...]

What’s Going to Make the Difference for Your SEO in 2021?

When it comes to SEO in 2021, it’s certainly not a case of out with the old and in with the new. You’ll be pleased to hear that the things that have made[...]

Establishing Your Brand Voice in B2B Marketing

Why did the marketer get off the trampoline?

Why Your Target Audience Holds the Secret to Great SEO

Keywords don’t buy products - people do. 

Top Ten Tips for Marketing Automation

If you’re not automating some of your marketing processes, then the chances are you’re missing out on a large number of customers. It’s just not possible[...]

How to Build Your B2B Brand Through Instagram

Instagram may have over a billion monthly users, but many B2B businesses still like to think of it as something that’s only useful for B2C brands.[...]

How is COVID-19 Affecting SEO?

Back in March, we wrote an article that took a look at how COVID-19 might affect your marketing efforts. At the time, just over 162,000 people had been[...]

How to Use Social Media for SEO

How social affects your website’s ranking ability has alway been something that’s hotly debated. While Bing has come out and said that social factors do[...]

"