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2012 was a turning point for the SEO industry as Google unleashed several devastating algorithm updates that shook the ground underneath most websites. Social media is rising faster than ever before and businesses are becoming overwhelmed with the growing complexity of Internet Marketing. If you care about growing your business in 2013 and building your online presence by focusing on what really works - this presentation is for you.

We will be discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Tomer will share what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.

 


 
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Key Scouts

About Tomer Harel

Tomer Harel is the founder and CEO of KeyScouts, a B2B SEO and GEO agency recognized by Clutch as a top-rated SEO agency in Israel. For more than 20 years he has built organic growth engines for SaaS and tech companies such as Gong, Hibob and Sisense, combining technical SEO, content strategy, AI search optimization (GEO) and HubSpot-powered attribution. A former pilot, Tomer brings the same precision to search: data first, then action. Off the clock, you'll find him at his winery or on a mountain bike trail somewhere in Israel.

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