KeyScouts Blog

100 Online Marketing Influencers You’re Not Following . . . and a Bonus

Written by Tomer Harel | July 21, 2016

The online marketing world grows and changes so rapidly that the best way to stay in the know is not to read a book or even attend a conference; the best way to live and breathe online marketing is to follow the influencers in our realm. Below, a list of 100 up and coming online marketers worth following and emulating:

  1. Michael Aagaard - @ContentVerve - Optimizer of Websites and Decision-Making Processes, International Speaker, Senior Conversion Optimization Consultant
  2. Jason Acidre - @jasonacidre - Co-founder and CEO at @xightph. Author of @kaiserthesage - an online marketing blog.
  3. David Airey - @DavidAirey - graphic designer, following these fine folk: http://www.twitter.com/DavidAirey/lists …
  4. Ardath Albee - @ardath421 - B2B Content Marketing Strategist, Writer, Storyteller & Author of Digital Relevance (Jan 2015) Helps B2B companies turn prospects into buyers & retain customers
  5. Lisa Arthur - @lisaarthur - CMO @Teradata_Apps. Author of “Big Data Marketing.” Untangler of data hairballs. Keynote speaker. Blogger at The Economist. Globetrotter. Shoe hoarder.
  6. Tim Ash - @tim_ash - CEO of SiteTuners, Author of the bestselling book Landing Page Optimization. Chairperson of Conversion Conference
  7. Matthew Barby - @matthewbarby - Award winning blogger, industry speaker, Digital & Content Strategist @WyattIntl, lecturer @DMIgroup.
  8. Lisa Barone - @LisaBarone - VP of Strategy at @Overit, a digital agency Redefining Creative through motion graphics, development, design, SEO/PPC, PR, content & social. lisa@overit.com
  9. Mike Blumenthal - @mblumenthal - All local, all the time. What else is there?
  10. John Boitnott - @jboitnott - Writer @Inc @Entrepreneur @usatodaytech @Biz_Innovations - Partner @DealFlowSF - Advisor @startupgrind - Tweets are my own.
  11. Michael Brenner - @BrennerMichael - Head of Strategy @Newscred. Former VP of Marketing and Content Strategy @SAP. Speaker, Author and Blogger @B2BMKTGInsider.
  12. Gael Breton - @GaelBreton - Inbound marketing nerd and well, that's all.
  13. Joe Chernov - @jchernov - VP of Content - @HubSpot. Advisor -@getlittlebird, @trackmaven, @flybridge. Board - @ChengetaTusk. Content Marketer of the Year.
  14. Heidi Cohen - @heidicohen - Actionable Marketer shares practical advice on social media, marketing & life. Also, professor, journalist & speaker.
  15. Adam Connell - @adamjayc - Use my tips to increase your traffic by over 400%. Founder of @BloggingWizard. Fan of Firefly and Chinese takeaways.
  16. Will Critchlow - @willcritchlow - I run Distilled, enjoy cooking, playing basketball and drinking whisky (in nearly any order)
  17. Brian Dean - @Backlinko - Link Building. SEO. Content Marketing. Conversions.
  18. Ryan Deiss - @ryandeiss - Husband to Emily. Father to Jonathan, Joyce, Ruth and Timothy. I also talk about online marketing stuff at: @digitalmktr
  19. Chris Ducker - @ChrisDucker - Author of #1 Bestseller 'Virtual Freedom', Founder of @VStaffFinder. Serial Entrepreneur, Speaker, Blogger & Podcaster!
  20. Paul Dunay - @PaulDunay - Financial Services Marketing Leader for PwC, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert
  21. Bryan Eisenberg - @TheGrok - Founder, CMO http://IdealSpot.com , Keynote speaker, best selling author. Dad of 3. Youth #baseball coach
  22. Sean Ellis - @SeanEllis - First or early growth marketing at Dropbox, Eventbrite, Lookout, LogMeIn (IPO), and Uproar (IPO). Now CEO/Founder Qualaroo and GrowthHackers.com
  23. Melinda Emerson - @SmallBizLady - Forbes #1 Influential Woman for Entrepreneurs, Host #SmallBizChat, Author Become Your Own Boss in 12 Months.Expert: Start-up, Social Media & Reinventing a Biz
  24. Nick Eubanks - @nick_eubanks - Funnel enthusiast focused on conversions and traffic cones. Featured expert @GetMoreClarity. Owner of http://www.SEONick.net
  25. Tim Ferris - @mindenergybook - Tim Ferris is an expert in goal setting, success strategies and peak performance. Want to change your life? Take action now. Read Mind Energy-The Power of ME!
  26. Glenn Gabe - @glenngabe - Digital Marketing Consultant at G-Squared Interactive, focused heavily on SEO, SEM, Social Advertising & Web Analytics. Columnist at Search Engine Watch.
  27. Andrew Gaffney - @agaffney - Editor, Demand Gen Report Content Director, Content4Demand
  28. Sean Gardner - @2morrowknight - World Traveler, Best-Selling Author, Global Keynote Speaker, #GivingTuesday Ambassador, Digital Marketer
  29. Kim Garst - @kimgarst - Social Selling Pro, Twitter Expert, Best Selling Author, Speaker, @Forbes Top 10 Social Media Influencer, @EntMagazine columnist. Loves God, family & hockey!
  30. Paul Gillin - @pgillin - Speaker, B2B strategist, @Profitecture trainer, author of five social media books. Also love @RedSox, @Patriots @Bunnylvr and my kids.
  31. Tanya Goodin - @tanyagoodin - Pioneering digital entrepreneur | founder & owner @TamarUK | public speaker | 2x finalist Entrepreneur of the Year | yogini | interested in EVERYTHING |
  32. Chris Goward - @chrisgoward - Founder of WiderFunnel, the Conversion Optimization company, author of You Should Test That!, keynote speaker.
  33. Michael Gray - @graywolf - Sometimes I feel like a bot, sometimes I don't …
  34. Derek Halpern - @derekhalpern - Investor & Founder of Social Triggers, which reaches more than 400,000 entrepreneurs each month. I'm 99% useless, but that 1% when I'm not, I'm dangerous.
  35. Ann Handley - @MarketingProfs - Head of Content here at ‘Profs; author of the WSJ bestseller, Everybody Writes. I'm waging a war on mediocrity in content.
  36. Brian Hansford - @remarkmarketing - Director Client Services & Marketing Automation Practice Leader at @HeinzMarketing. Passionate B2B marketer & content strategist. CUBuff.
  37. Bryan Harris - @Videofruit - step-by-step formulas to grow your business with video
  38. Matt Heinz - @HeinzMarketing - B2B revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.
  39. Drew Hendricks - @DrewAHendricks - Contributing Writer at Inc., Forbes and Entrepreneur. Author, speaker and entrepreneur.
  40. Carlos Hidalgo - @cahidalgo - CEO of ANNUITAS - Demand Process Transformation - Marketing Automation - B2B Marketing
  41. Kristi Hines - @kikolani - Freelance writer. HubSpot Certified Inbound Marketing Professional. Copyblogger Certified Content Marketer.
  42. Ana Hoffman - @AnaTrafficCafe - I plan on blogging forever. So far, so good. In need of sleep, sanity, and a hug.
  43. Ryan Holmes - @invoker - CEO @hootsuite, Founder @invoke. I like social, startups, grownups, cycling, am learning to walk on hands and addicted to yoga
  44. Lewis Howes - @LewisHowes - Lifestyle Entrepreneur. Former pro athlete & 2 sport All-American. Write books + dirty salsa dancer. USA National Team Handball athlete.
  45. Andrew Hunt - @InboundSales - Founder and CEO of Inbound Sales Network. Passionate about the bottom line. Always looking for better ways for sales and marketing to work together.
  46. Michael Hyatt - @MichaelHyatt - Author of New York Times bestseller, Platform: Get Noticed in a Noisy World. Founder of Platform University and Best Year Ever.
  47. Doug Kessler - @dougkessler - Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing
  48. Larry Kim - @larrykim - Founder of @WordStream. Top Columnist @Inc Magazine & Search Engine Land - PPC Marketing, AdWords, Content Marketing, Entrepreneurship, Start-ups
  49. Shelly Kramer - @ShellyKramer - Digital marketing brand strategist, information junkie with a penchant for quick wit. Partial to Milk Duds. And #beer.
  50. Aaron Lee - @AskAaronLee - Grand Master of Customer Delight @PostPlanner. Trying to perfect the art of making cappuccino while running a business. Introvert with awesome hair.
  51. Michele Linn - @michelelinn - Director of Content, Content Marketing Institute
  52. Wendy Marx - @wendymarx - Award-winning PR and marketing communications executive who helps B2B companies become well-known brands
  53. Brian Massey - @bmassey - Author, speaker, Conversion Scientist at Conversion Sciences. Get a free chapter of my book
  54. Sam McRoberts - @Sams_Antics - Author of @ScrewTheZoo. CEO @VUDUMarketing. Digital strategist, SEO, futurist, hacker, wordsmith, foodie, wanderer, polymath.
  55. David Meerman Scott - @dmscott - Marketing & Sales Strategist, keynote speaker, and bestselling author of 10 books including The New Rules of Marketing & PR and Newsjacking.
  56. Ian Michiels - @InsightFanatic - Principal & CEO at Gleanster Research. Covering #Marketing | #Sales | #BI | Benchmarking the world's most effective leaders so you can emulate their success
  57. David Mihm - @davidmihm - Local search optimization specialist & Director of Local Search Strategy for @Moz
  58. Paddy Moogan - @paddymoogan - Co-founder of Aira - http://www.aira.net . Aston Villa Fan. Born in Birmingham, live in London. author of http://www.linkbuildingbook.com
  59. Pam Moore - @PamMktgNut - 50% mktg 50% geek CEO @MktgNutz @SocialZoomFactr #entrepreneur #socbiz consultant #speaker ~love God Friends Beach & Life! Forbes TOP 10 #SocialMedia Influencer
  60. Jon Morrow - @JonMorrow - CEO of Boost Blog Traffic, Former Editor at Copyblogger
  61. Lincoln Murphy - @lincolnmurphy - Customer Success Evangelist / SaaS Customer Acquisition Marketing & Growth Hacker. http://sixteenventures.com #CustomerSuccess - I came up with #BreadABandName
  62. Dave Naylor - @DaveNaylor - Head of Search Marketing and Speaker – http://Bronco.co.uk – Bronco is a leading Digital Agency which I run with @BeckyNaylor
  63. Chris Pearson - @pearsonified - I'm a *very* dangerous Scrabble player. Also, I created Thesis—software that you can use to build a killer website. Good times.
  64. Don Peppers - @DonPeppers - Author (with Martha Rogers) of 11 books on customer strategy, speaker, Partner at Peppers & Rogers Group (of TeleTech), father of five, competitive runner
  65. Chad Pollitt - @ChadPollitt - Web Traffic Controller, Author, Speaker, Top 20 CMO Influencer, @HuffingtonPost & @Guardian Contributor, Co-founder @Relevance and Former Army Commander
  66. Amy Porterfield - @AmyPorterfield - I'll show you exactly how to monetize your online marketing efforts and grow your social media fan base, grow your email list and boost your profits.
  67. Geno Prussakov - @ePrussakov - Affiliate marketing consultant, author, speaker, @Cambridge_Uni alum, affiliate manager, founder of @AMDays and @AMNavigator. Русские твиты на @Prussakov
  68. Joe Pulizzi - @JoePulizzi - Content Marketing Institute (@CMIContent) and Content Marketing World #cmworld. Author, Epic Content Marketing. #orange https://plus.google.com/+JoePulizzi ‎
  69. David Raab - @draab - author Guide to Demand Generation Systems http://www.raabguide.com ; marketing technology and analysis consultant
  70. John Rampton - @johnrampton - Entrepreneur, Investor & Connector. Columnist for @Forbes, @Entrepreneur, @Inc, @HuffingtonPost, Blogger and Full Time Computer Nerd
  71. Robert Rose - @Robert_Rose - Helping marketers be storytellers | Chief Strategy Officer @ CMI | Author - Experiences: 7th Era Of Marketing | Analyst @ DCG | Speaker | Troublemaker
  72. Craig Rosenberg - @funnelholic - Chief Analyst at TOPO. Sales insights, marketing insights, and having fun.
  73. Daniel Roth - @danroth - Daniel Roth is LinkedIn's executive editor. Former editor of http://Fortune.com , writer: Wired/Fortune/Portfolio. Brooklynianer.
  74. Neal Schaffer - @NealSchaffer - Author, @MaxYourSocial | Founder @msocialbusiness & @socialtoolssmmt | Trilingual Social Media Strategy Consultant, Coach, and Speaker
  75. James Schramko - @JamesSchramko - I can help you grow your business http://www.superfastbusiness.com/products/
  76. Barry Schwartz - @rustybrick - Search Geek
  77. Robert Scoble - @Scobleizer - Rackspace's Futurist, who grew up in Silicon Valley, brings you technology news, videos, and opinions.
  78. Hiten Shah - @hnshah - Started two SaaS companies, @CrazyEgg and @KISSmetrics with @NeilPatel. One is self-funded & the other is venture backed. I enjoy helping others think.
  79. Darren Shaw - @DarrenShaw_ - I pretty much just spam twitter with SEO RTs, usually about local SEO.
  80. Jeff Sheehan - @JeffSheehan - #ATL #Marketing | Social Media Pro | Speaker | Author | Radio Show Host | #socialselling |LUV travel, photog. |Top 10 Marketing | SM | #Toastmaster #MKTGWorld
  81. Cyrus Shepard - @CyrusShepard - Director of Audience Development for @Moz. SEO and Marketing Geek. Tweets from alien intelligence.
  82. Yanik Silver - @yaniksilver - Author, entrepreneur, adventurer and alleged inventor of the question mark
  83. Ann Smarty - @seosmarty - #Blogger | Founder http://MyBlogU.com | Co-founder #VCBuzz | Brand manager @NinjasMarketing +If all you need is SEO, follow @annsmarty [I tweet a lot!]
  84. Mari Smith - @MariSmith - Social Media Thought Leader | Top Facebook Marketing Expert | Globe-trotting Speaker | Author | 'Mari like Ferrari' | NEW Facebook course
  85. Aleyda Solis - @aleyda - International SEO Consultant. Founder of @Orainti. Technical Marketer. Speaker. Digital Nomad. Multilingual. Cultural Broker. Foodie. Traveler.
  86. Andrew Spoeth - @andrewspoeth - B2B marketing, social media, and tech. Moderator for #B2Bchat. Team lead for Social Media at CA Technologies. Views here are my own.
  87. Yaro Starak - @yarostarak - My mission is to help you create a blog and turn it into a platform to sell your products and services, so you too can live the laptop lifestyle.
  88. Dan Stasiewski - @DanStasiewski - Technology Director at @Kuno. Movie Lover. Random Singer.
  89. Michael Stelzner - @Mike_Stelzner - Founded Social Media Examiner @smexaminer, host of Social Media Marketing podcast, authored Launch & Writing White Papers. Committed Christian and dad.
  90. Danny Sullivan - @dannysullivan - Founding Editor, @MarketingLand & @SEngineLand, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search.
  91. Ramsay Taplin - @BlogTyrant - Sold a blog for 5-figures in college. Now blogging full time from the couch. Here's my 9,000 word guide on how to dominate your niche: http://www.blogtyrant.com/how-to-start-a-blog/
  92. Eric T. Tung - @EricTTung - #33 Global Social Influencer, #36 Digital Influencer, Social Media Consultant & Speaker, Social Manager @BMCSoftware, 2 degrees from @KevinBacon, Free Hugs!
  93. Lior Tzoref - @liorz - I'm a father, crowd-wisdom researcher, author and speaker. I write in English and Hebrew. If you don't get it then it's in Hebrew :)
  94. Andrea Vahl - @AndreaVahl - Co-author of Facebook Marketing All-in-One for Dummies. Creator of @GrandmaMaryShow. Improv comedienne and wine drinker.
  95. Jordie van Rijn - @jvanrijn - Email marketing consultant | Columnist | Customer Philosopher | Aspiring Stand up | Dutchman | Check, check Newsletter - http://bit.ly/vFP0sQ
  96. Tommy Walker - @tommyismyname - Marketing @Shopify Plus | Former Editor of http://ConversionXL.com | Host of #PageFights
  97. Aaron Wall - @aaronwall - pithy self-depreciating remark
  98. Missy Ward - @MissyWard - #Affiliatemarketer, #oenophile, #NYR, #NYJets #Yankees & AC/DC fan. Co-founder of @affiliatesummit, @feedfront, @itsawahmthing @revenews @easyglutenfree_ & more
  99. Tom Webster - @webby2001 - VP of Strategy, Edison Research. Consumer insights, social media data and folksy analogies. I tell the stories of numbers. Other half of @tamadear.
  100. KeyScouts - @keyscouts - Wouldn’t it be amazing if instead of chasing customers, they came to you? Welcome to KeyScouts, an online marketing agency that thinks differently.




But let’s not forego the masters, the industry shapers, the digital marketing influencers that are at the top of their game:

  1. Jay Baer - @jaybaer - From New York Times best-selling author, global keynote speaker, and digital media entrepreneur. President of @Convince - A strategy consulting firm.
  2. Chris Brogan - @chrisbrogan - NYT Bestselling author & business advisor.
  3. Danny Brown - @DannyBrown - Co-author Influence Marketing http://amzn.to/RjnEGx . Husband. Father. Optimist. Pragmatist. Single malt aficionado Tweets my own.
  4. Jeff Bullas - @jeffbullas - CHIEF EVANGELIST-SHUTTLEROCK Social Media Marketing Strategist & Speaker,Forbes Top 50 Social Media Influencer,Huffington Post Top 100 Business Twitter Accounts
  5. Daniel Burstein - @DanielBurstein - Director of Editorial Content at MECLABS (MarketingSherpa, MarketingExperiments & B2B Lead Roundtable publishing brands)
  6. Pete Cashmore - @petecashmore - CEO and Founder of http://Mashable.com
  7. Andrew Chen - @andrewchen - I like tech. Ex-venture capital and ads. Essays: http://andrewchen.co
  8. Brian Clark - @brianclark - Founder: http://copyblogger.com , Producer: http://rainmaker.fm , Curator: http://further.net .
  9. Shawn Collins - @affiliatetip - Shawn Collins is an affiliate marketer, runner, Yankees & Jets fan, Maryland Terp, and working on the next great American novel.
  10. Matt Cutts - @mattcutts - I'm the head of the webspam team at Google. (Currently on leave).
  11. Claire Diaz-Ortiz - @Claire - early Twitter employee gal, author of books with pages, speaker, Stanford & Oxford grad, MBA who’s bad at math, globetrotter, nonprofit founder, mama to @lucia
  12. Rand Fishkin - @randfish - Founder of Moz, husband to @everywhereist, teeny tiny investor in Techstars Seattle, blogger, traveler, feminist, and evangelist of all things SEO & TAGFEE.
  13. Pat Flynn - @PatFlynn - Lead by example. Be honest. Hold nothing back.
  14. Oli Gardner - @oligardner - Unbounce Co-founder. I've seen more landing pages than anyone on the planet. Opinionated writer & speaker on Conversion Centered Design.
  15. Seth Godin - @ThisIsSethsBlog - Author, blogger, a lifetime of projects. This is a retweet of my blog.
  16. Noah Kagan - @noahkagan - hi*
  17. Avinash Kaushik - @avinash - Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing Evangelist, Google | Co-Founder, Market Motive
  18. Guy Kawasaki - @GuyKawasaki - Mantra: I empower people. Chief evangelist of @Canva https://www.canva.com/ . Author of thirteen books. Former chief evangelist of Apple. Catch me on Periscope!
  19. Sandi Krakowski - @sandikrakowski - Thought Leader, Brand Culture Creator. Top 20 @Forbes Social Media Influencer, @EntMagazine columnist. Copywriter, Direct Response Marketing Addict! #BEMORE
  20. Peep Laja - @peeplaja - I help businesses grow. Conversion optimizer. Founder of ConversionXL.
  21. Murray Newlands - @MurrayNewlands - Columnist @Inc @entrepreneur @Mashable @businessinsider
  22. Lee Odden - @leeodden - CEO @TopRank Online Marketing. Author, Speaker & Consultant for B2B Content Marketing, Social Media, PR & Search. Proud Dad, World Traveler, Foodie, Beardie.
  23. Rich Page - @richpage - Get my free conversion optimization toolbox here: http://bit.ly/1bVHduh Proud author of 'Website Optimization: An Hour a Day'
  24. Neil Patel - @neilpatel - I'm an entrepreneur who likes to blog. I have started two SaaS analytics companies, @CrazyEgg and @KISSmetrics with @hnshah. I love all things business.
  25. Darren Rowse - @problogger - Speaker, Author, Blogger & Founder of @ProBlogger, @ProbloggerEvent & @DigitalPS. Husband to @Stylensh. Blogger/Ambassador for @WorldVisionAus
  26. Dharmesh Shah - @dharmesh - Entrepreneur. Founder/CTO @HubSpot inbound marketing and startup blogger at http://OnStartups.com .
  27. Peter Shankman - @petershankman - Dad, husband, best-selling author, keynote speaker, angel investor, marketer, @Dell Entrepreneur-in-Residence, @NASA advisor, HARO Founder. Ironman. Skydiver.
  28. Brian Solis - @briansolis - http://en.wikipedia.org/wiki/Brian_Solis
  29. Gary Vaynerchuck - @garyvee - Family 1st! but after that, Businessman. CEO of @vaynermedia. Host of #AskGaryVee show and a dude who Loves the Hustle, @Winelibrary & the @NYJets
  30. Jeff Weiner - @jeffweiner - CEO at LinkedIn

 

Following these great digital marketers will ensure that you are in the know about online marketing innovations, news, and happenings.
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