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KeyScouts Blog

Backlinking for B2B SEO: Is it Necessary?

When you’re looking for advice on how to improve your SEO, backlinks are sure to feature somewhere near the top. We’re constantly told that to get to the[...]

YouTube SEO: How to Rank YouTube Videos

Everyone’s heard of YouTube, everyone’s used it, and many people have posted videos on it, but not so many people see it as a search engine. In reality[...]

The Pros and Cons of Using HubSpot

 Marketing automation has never been more critical to success.  On average, marketing automation drives a 14.5% increase in sales productivity and a 12.2%[...]

6 Most Effective B2B Guest Posting Tips

Guest posting is an important content marketing activity that gets overlooked far too often. This is partly because guest posting as a marketing tactic is[...]

The Ultimate Guide to Building a B2B Mobile SEO Strategy

Early in 2017, Google rolled out a “mobile-first” version of its index, making the web a friendlier place for mobile device users and changing the SEO[...]

The Quick Guide: B2B Lead Generation Tips for Greater Reach & ROI

As a B2B marketer, you know that lead generation is at the heart of everything you do. You play a vital, fundamental role that your entire business relies[...]

Effective B2B Conversion Funnel Optimization Tips to Live By

Selling a product or service online—or even simply trying to get a visitor to land on your site to download an ebook—requires the use of what is known in[...]

6 B2B Marketing Strategies Shaping 2018

With the advent of the Internet and other technologies, buyers are better informed, smarter and more meticulous in choosing which company they will bring[...]

4 Best Practices for Promoting B2B Content

Writing an amazing blog (one that is really valuable) is easier said than done. So, when you’ve done it, you’ve accomplished your goal, right?

How to Repurpose Content for Increased Conversions

The many different channels available for content marketing today have opened up a whole new vista of opportunities for promoting B2B products or[...]

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